Packaging Design: Bottles
Wolfe Bros Cellos by OurCreative
The likes of Strawberry & Lime Kopparberg and Old Mout Cider (pronounced, either ‘moot’, or ‘mowt’, few know, few care coz that cute little kiwi bird is so distracting) are both, let’s face it, the semi-grown up, pretty acceptable face of alcopops: people order them at very normal (even gastro!) pubs and no one bats an eyelid – the same...
Fire Island Tea by Stephen Moss
Fire Island has always seemed far more a mythical utopia than a real, physical geographical, location to me; in part simply because of its name: Fire Island seems wrenched straight out of Greek legend – elemental, fearsome, alluring, almost a contradiction as surrounded by water yet inherently burning. But mostly, it’s thanks to Frank O’Hara, whose mid-20th-century poetry eschewed the...
Cashflow Vodka by Marx Design
Few brands dare to break the fourth wall, and all too often those that do, do it badly. Some smash through that wall Mr Blobby style – sure, it’s fun, but it’s so bold that it feels a little ridiculous, à la Brewdog’s ADVERT adverts by Uncommon. Some try to be a ickle-wickle bit clever but land on saccharinely twee:...
To My Ships by Formafantasma
There’s something almost monk-like about the branding for To My Ships, a new personal care brand founded by Daniel Bense. As former Head of Commercial at Aesop and Managing Director at Sunspel, Bense is clearly a man who understands that today, luxury isn’t about bling, gold ornamentation, and gauche, showy baubles; but about minimalism and understatement, and things that smell...
Casa Malka by Nihilo
Branding agency Nihilo is more adept than most at shattering stereotypes – both in the work they make, and in terms of who the agency is, and what it’s all about. Founded by designer Emunah Winer and writer Margaret Kerr-Jarrett in Israel in 2021 and now based in Columbus, Ohio, the agency takes its name from the Latin term ‘creatio...
Plenty by &Walsh
Agricultural practices are constantly changing to provide greater crop yields. In an effort to achieve this goal, modern farming has created a host of ecological side effects. Most notably, overconsumption of water and a reliance on chemical fertilisers, GMOs and pesticides. Plenty is an indoor vertical farm providing green produce to the masses through sustainable practices, using less space and...
Pursue Hard Seltzer by OlssønBarbieri
New products, new markets and new consumer groups generate new aesthetics – or, at least, you would hope so. Too often, style migrates from one category to another, or the identity of a sub-culture (visually speaking), is exploited in a commercial context. This is where ‘authenticity’ emerges, to support genuine origin credentials, or to mask the appropriation with narrative context....
Ghia Non-Alcoholic Aperitif by Perron-Roettinger
In case you’ve missed it, low and no-alcohol drinks are a thing. With over 20% of adults in the UK claiming to be teetotal, abstinence is cool: Brewdog is now Punk AF (that’s ‘alcohol free’), Thomson & Scott’s Noughty is (fairly) nice, and Seedlip is sexy. This sobriety revolution is driven, in part, by the mindfully sceptical Gen Z, turned...
Swee Kombucha by Bedow
Although its recent rise to popularity has been rapid, running a quick search on ‘kombucha’ reveals that until the 21st century it had seen little category growth since its creation, more than 2000 years ago. For the uninitiated, kombucha is a fermented, non-alcoholic sweetened tea containing vitamins, amino acids and nutrients. This mix of familiarity (as a tea), its sweetness...
O/O Long Boil Barley Wine by Lundgren+Lindqvist
O/O Brewing is a craft brewery set up in 2011 by Olle Andersson & Olof Andersson. They presently operate out of the facilities of Stigbergets Bryggeri in the Swedish city of Gothenburg, but are due to open their own brewery in the Autumn of 2017, with the intention of increasing volume and gaining further control over quality. O/O worked with Scandinavian studio Lundgren+Lindqvist, who have created packaging design for a...
Brewdog Abstrakt by O Street
Brewdog’s Abstrakt is a limited edition craft beer concept that has released 20 different varieties since it began in 2010. Each beer is bottle-conditioned (bottled with a small amount of yeast, providing further fermentation and maturation), brewed and released just once, individually numbered and known only by their release code. It is a concept described as more art than beer, as boundary pushing and blurring...
PangPang Summer Beer by Snask
PangPang is a Stockholm based microbrewery that was established by oddball Fredrik Tunedal in 2011. Fredrik, only 23 at the time, tattooed PangPang across his knuckles to celebrate the founding of what he believes to be Sweden’s first microbrewery. These knuckles now form the basis of the brewery’s logotype. Swedish design studio Snask were commissioned to develop a strategy for PangPang’s 2014 summer series...