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Los Italianos designed by Huaman

Logo designed by Huaman for Barcelona based traditional Italian food producer and retailer Los Italianos

Los Italianos is a traditional Italian food producer and retailer with three locations across Barcelona but with its roots in the Piemonte region of Italy and a significant history that dates back to 1939. Los Italianos recently commissioned Spanish design studio Huaman to develop a new brand identity that would better position them within the gourmet category, introduce an elegance and modernity whilst retaining a sense of heritage. This was achieved through the simple leveraging of familiar, high quality and traditional design cues of a script, shield and foil, and fusing these with the contemporary distinction of bold geometric shapes informed by the diversity of Italian pastas. These were applied to business cards, packaging and signage.

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Rummo designed by Irving & Co.

Packaging for pasta brand Rummo designed by Irving & Co.

Back in June family owned Italian pasta manufacturer Rummo launched a new visual identity and packaging solution created by London-based independent communications firm Irving & Co. With the few images published on their website I described the new design in my original post as successfully delivering rustic charm, a sense of local quality and heritage through a craft colour palette, visual texture through fine detail, tactile materials and print finishes set alongside a script and contemporary sans-serif combination over a classic, etched illustrative background. The latest set of images continue to deliver on these sentiments but with the addition of a stencil cut typographical selection and a richer but economical single and two-tone flat colour choice across the Le Biologiche range that together add an almost retro industrial/agricultural utility that neatly reflects the commoditised nature of pasta.

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Rummo designed by Irving & Co.

Packaging with fine fine illustrative detail designed by Irving & Co. for Italian pasta manufacturer Rummo

This month family run Italian pasta manufacturer Rummo launched a new branding and packaging solution created by London based independent communications firm Irving & Co. The new design successfully delivers rustic charm, a sense of local quality and heritage through a craft based colour palette, textural detail, material and print finishes set alongside a script and contemporary sans serif combination over a classic, etched illustrative background.

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