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Shakespeare In The Park 2019 by Pentagram

Opinion by Richard Baird

Posters, flyers, signage, t-shirts and newspaper advertising by Pentagram's Paula Scher for The Public Theatre's Shakespeare in the Park 2018

Shakespeare In The Park is an annual event and duo of free performances presented by New York’s The Public that takes place at the Delacorte Theater in Central Park in May and June. 2019 saw performances of Much Ado About Nothing and Coriolanus under the theme “Rumours and Rebels”.

The event was promoted through a city-wide campaign developed by Pentagram’s Paula Scher and team, with assets such as signage being designed and deployed by The Public’s in-house team. This furthers the enduring and evolving identity Paula Scher designed for the theatre in 1994, revised 2005 and again in 2008.

There remains a continuity in the impact, immediacy and dynamic qualities of previous campaigns whilst working in a new colour palette of red, blue and yellow, and an angled approach to type. This links signage, static and dynamic posters and billboards, t-shirts and newspaper advertising. The work done for the event will go on to form the basis of communications for The Public’s 2019–2020 season.

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Atlantic Theater 2018 – ’19 Season by Pentagram

Opinion by Richard Baird

Campaign identity and programme by Paul Scher, Pentagram, for the Atlantic Theater's 2018–19 season

Atlantic Theater Company continues to work with Paula Scher and her team at Pentagram, this time on the campaign for their 2018–19 season. This is characterised by a contrast of bright fluorescent gradients and solid black ink. These fill, define and intersect the condensed sans-serif letterforms and graphic emblem of the theatre; the megaphone A, designed and introduced in 2015. This runs across a printed programme of upcoming productions, kids programming and educational opportunities.

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Shakespeare In The Park 2018 by Pentagram

Opinion by Richard Baird

Posters, signage, website, t-shirts, tote bags and newspaper advertising by Pentagram's Paula Scher for The Public Theatre's Shakespeare in the Park 2018

Shakespeare In The Park is an annual event and series of free performances presented by New York’s The Public Theatre that will take place at the Delacorte Theater in Central Park during May and throughout June. This year will see performances of Othello and Twelfth Night. These are being promoted by a campaign developed by Pentagram’s Paula Scher, with assets such as signage being designed and deployed by Public’s in-house team. This builds on the enduring identity Paula Scher designed for the theatre in 1994, revised in 2005 and 2008, maintaining its impact and dynamic qualities whilst working in a new and distinctive colour palette of bright gradients, contrasting solid blocks of black and a strong sense of the systematised and the architectural. Alongside the tagline “Be In The Park” this links signage, static and dynamic posters and billboards, t-shirts, tote bags and newspaper advertising.

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