Toundra by LG2
There’s always something intriguing about niche, singular companies, stores and brands. When I was growing up, I distinctly remember a shop that sold only various things made out of wicker, for instance. It both intrigued and baffled me then, before I understood the concept of a ‘front’, a la (or so rumour has it) the numerous shops that once lined...
Pamipe by Omni Design
In recent years we’ve seen some radical shifts to the ever-booming pet care sector. That’s thanks in no small part to the Covid 19 lockdowns that saw many of us seeking solace and company in domestic animals, taking advantage of the WFH policies that, once upon a time, felt endless and unwavering. Another catalyst, perhaps, is that in an increasingly...
Barnardo’s by The Clearing
Barnardo’s is the UK’s largest children’s charity, and it undoubtedly does much good in the world. However, its history up to this point is also littered with uncomfortable controversies. Certainly, the most outlandish transgressions are concentrated in the late-19th and early-20th centuries. Founder Thomas John Barnardo was taken to court 88 times for kidnapping children (or ‘philanthropic abductions’, as old...
Qasa by Bold
Now that the likes of ed-tech (education technology) and fin-tech (financial technology) have become a natural part of everyday parlance, it was surely only a matter of time before prop-tech (property technology) entered the equation, too. Proptech largely refers to platforms and services that use tech to help people buy, sell, research, market, and manage a property – ranging from...
Crumbl by Turner Duckworth
While we speak the same language, the cultural differences between us here in the UK and our pals in the US can feel vast. There’s pavement vs sidewalk, fringe vs bangs, ‘flavour’ vs ‘flavor’. There’s also biscuit and cookie – though where we draw the line between the two is another debate for another time. And seemingly at the forefront...
De-Extinction by Koto
Koto’s new work is undoubtedly gorgeous – after all, what’s not to love about a suite of very cute dinosaurs? Especially when they’re rendered in a charming faux naif sort of style, and the whole colour palette is based around Barney & Friends purpley pink and the effervescently Gen Z-baiting neon of ‘terminal green’. The project in question is Koto’s...
Blue Mountains by For The People
The Blue Mountains of New South Wales, Australia are not technically mountains at all. They are, rather, a complex labyrinth of dissected plateaus, gorges and valleys of sandstone, formed over 50 million years ago. So far, so deceptive. Fortunately, however, the Blue Mountains are most definitely blue. When the atmospheric temperature of the region rises, a superfine mist of fragrant...
New York Botanical Garden by Wolff Olins
It must be something of a dream project when an agency gets commissioned to work on those big-name cultural clients – museums, art galleries, orchestras, theatre companies, et al. You’d expect such projects to be a departure from the constraints and stakeholder-limitations of corporate clients; and perhaps a chance to be more creative than usual, thanks to the nature of...
Knahia by Requena Office
Estepona is a Spanish resort town on the Costa del Sol. It surveys the azure waves of the Mediterranean from the apex of a bight that traces a gentle South-Westerly arc from Marbella to Gibraltar. Strewn as it is on this notoriously idyllic coastline, Estepona largely conforms to the stereotypically cheerful charm of the Spanish resort town, pandering to the...
Ami Ami by Wedge
We’ve all, at some point in life, encountered a few “But Actuallys”: the kind of people who always know a little bit more than you, constantly correct you, diligently fact check in social situations. They’re perennially just that smidgen More Right than you: a heady combination of The Simpsons’ Comic Book Guy; the classic pedant (or pendant if you want...
Be Equitable by For The People
There are many kinds of rebrand. There are rebrands that tread lightly, reverently refining and polishing what is already there, like archaeologists delicately exhuming sunken lucre so that it can once again gleam (National Portrait Gallery). Then there are rebrands that are a little more decisive in their handling of the raw materials—imagine our similetic Time Team creatively re-assembling the...
Mr Yum by Re Design
Sometimes a project comes along that doesn’t just make you think about how nice its typography is, or ponder if millennial pink is making a comeback (or indeed,, if it ever went away), or why suddenly a branded bucket hat seems to be a key facet of any company/product/concept’s ‘swag’. Sometimes, it makes you think about what ‘branding’ even means,...