Posted: July 8, 2015 Filed under: Art and Design, Fashion, Music | Tags: American Design, Black Paper, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Brochure Design, Business Card Design, Calligraphic Typography, Catalogue Design, Colour in Use: Black, Designed by DIA, Designed in New York, Fabric Covers, Graphic Design, Letterhead Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Trends: Dynamic Logos, Logo Designs, Logos, Logotypes, Minimal Design, PR Logos, Public Relations Logos, Sans-serif Logotypes, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, Tote Bag Design, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, Website Design, White Block Foil, White Ink
Opinion by Richard Baird.
Life or Death is a New York and LA based full-service public relations and management business with hip hop roots. It draws its name from the idea that, within the music industry, there is no middle ground, it is either life or death. This abstraction and dual notion manifests itself within the firm’s new brand identity system, designed by DIA, as a black and white colour palette and a contrast of dynamic script logo and a static sans-serif logotype across business cards, artist cards, brochure, tote bags and responsive website. DIA describe their intentions as wanting to create an artistic and fashionable identity that honours Life or Death’s hip hop origins, and marks the firm’s move into fashion, art, and writing.
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Posted: September 11, 2014 Filed under: Fonts in Use, Logo Reviews | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Re:, Designed in Sydney, Fonts in Use: Flama, Graphic Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Trends: Dynamic Brand Identities, Logo Design Trends: Dynamic Logos, Logo Opinion, Modular Logos, PR Logos, Public Relations Logos, Sans-serif Logotypes, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Tote Bag Design, Uncoated Papers & Cards, Visual Identity Design Blog
BANG is a Sydney based public relations business and sub-company within the M&C Saatchi group. It is described by RE:, the design studio behind its brand identity, as being known for infectious ideas, seriously bright storytelling, and acting as a social loud hailer for its clients, generating impact, creating chatter and building excitement.
RE:’s identity treatment, which included a dynamic animated logo, a variety of printed collateral and soon-to-launch responsive website, visualises the energy, explosive potential and the impact BANG has on its clients’ businesses, using a bold logotype that frames a variety of brand expressions that are conveyed through a good mix of type, illustration, language, photography, static image and motion.
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