Opinion by Richard Baird.
Life or Death is a New York and LA based full-service public relations and management business with hip hop roots. It draws its name from the idea that, within the music industry, there is no middle ground, it is either life or death. This abstraction and dual notion manifests itself within the firm’s new brand identity system, designed by DIA, as a black and white colour palette and a contrast of dynamic script logo and a static sans-serif logotype across business cards, artist cards, brochure, tote bags and responsive website. DIA describe their intentions as wanting to create an artistic and fashionable identity that honours Life or Death’s hip hop origins, and marks the firm’s move into fashion, art, and writing.
BANG is a Sydney based public relations business and sub-company within the M&C Saatchi group. It is described by RE:, the design studio behind its brand identity, as being known for infectious ideas, seriously bright storytelling, and acting as a social loud hailer for its clients, generating impact, creating chatter and building excitement.
RE:’s identity treatment, which included a dynamic animated logo, a variety of printed collateral and soon-to-launch responsive website, visualises the energy, explosive potential and the impact BANG has on its clients’ businesses, using a bold logotype that frames a variety of brand expressions that are conveyed through a good mix of type, illustration, language, photography, static image and motion.