Rush Talent designed by Bunch
| Author: Richard Baird | Filed under: Logo Reviews, Television and Radio | Tags: Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Coloured Paper, Design For Print, Design News, Designed by Bunch, Emboss Detail, Graphic Design, Letterhead Design, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Logotypes, Monogram Design, PR Logos, Public Relations Logos, Sans-serif Logotypes, Spot Colours, Stationery Design, The Best Business Cards of 2014 |
Design studio Bunch worked with Rush Talent, a London based public relations company, to develop a visual identity, this included monogram, logotype and stationery design. Rush Talent describes itself as at forefront of the factual and lifestyle television scene and represents emerging UK broadcasters working within the fields of fashion history, sports, science, architecture, food and art, and includes the likes of Amber Jane Butchart, Fern Riddell and Chris Naunton.
Bunch’s solution is a mark of concentric circles, horizontal, vertical and diagonal monolinear lines building to an RT monogram, set within a square and oversized in print. This is paired with a simple and generously spaced uppercase sans-serif logotype with a similar line weight, a two ink colour palette, white board and the quality of a blind emboss.
These choices are testament to the distinction that can be drawn from a limited and logo-centric approach, alongside a considered layout and in conjunction with a contrast of proportion and colour. More from Bunch on BP&O.
Design: Bunch. Opinion: Richard Baird
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