Arco by Raw Color, the Netherlands
Posted: June 9, 2016 Filed under: Art and Design, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Raw Color, Dutch Design, Fonts in Use: Brown, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Sans-serif Typography, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Netherlands, The Very Best of 2016, The Very Best of BP&O, Type Foundry: Lineto, Typography, Uncoated Papers & Cards 3 Comments »Opinion by Richard Baird.
Arco is a family run contemporary furniture design and manufacturing company that currently rests in the hands of fourth generation family members, and has a respectable 110 year history. Arco has tables and chairs at the heart of its collection and specialises in woodwork, a reflection of its location in Winterswijk, an area of dense natural woodland in East Netherlands.
Eindhoven-based graphic design studio Raw Color worked with Arco Creative Director Jorre van Ast to revise the company’s brand identity, with a focus on its unique location and local production. This is expressed through the documentation of the surrounding area, the factory and its craftsmen. While the logotype remains the same, Raw Color delivered a compelling visual identity that juxtaposes solid colour and seasonal image, and uses contemporary type to deliver a collective tone of voice. This extends across and links a variety of print communication that includes business cards, leaflets, brochures, catalogues and postcards.
STRP Biennial 2015 by Raw Color, The Netherlands
Posted: September 2, 2015 Filed under: Art and Design, Fonts in Use, Logo Reviews, Technology | Tags: Brand Identity Reviews, Branding Blog, Branding Reviews, Colour in Use: Fluorescent, Design For Print, Design Opinion, Design Reviews, Designed by Raw Color, Dutch Design, Festival and Event Brand Identities, Fluorescent Ink, Fonts in Use: Apercu, From Europe, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Monospaced Logotypes, Monospaced Typography, Poster Design, Responsive Websites, Sans-serif Typography, Spot Colours, The Best Brand Identities of 2015, The Netherlands, Tinted Photography, Type Foundry: Colophon, Typography 1 Comment »Opinion by Richard Baird.
STRP brings together art, technology and experimental pop culture, and connects these to a broad audience, and through its light art, interactive art and robotic performances, lectures, workshops, music and film events, offers a glimpse into the future. This culminates with the STRP Biennial, an indoor art and technology festival that provides visitors with an opportunity to experience the extent to which new technology reaches into popular culture, the arts, and their everyday lives. This year’s biennial took place in Eindhoven, hosted over 29,00 guests, and featured a visual identity created by graphic design studio Raw Color which covered a variety of print communication including brochures, posters and business cards.
