BPO


Fluvia by Folch

Opinion by Richard Baird.

Visual identity and brochure covers by Spanish studio Folch for Fluvia, a range of adaptable lighting solutions from LED Simon

Fluvia is a range of adaptable lighting solutions from LED Simon that intends to offer a creative freedom in commercial and private lighting projects. Design, rather than an absolute utility, is an essential and unifying quality of the range with products developed to be attractive and convenient, easy to use and deploy within a space, and broken down and recycled.

To cast aside its corporate image and convey a sense of contemporary elegance, Fluvia worked with Spanish graphic design studio Folch to develop a richer and more distinct graphic identity. This repositioned the brand’s communications away from technical details and superfluous elements to focus on product, to develop an identity for each, drawing out their distinctive character and core functionality.

This was done through three key components; new product photography, individual product brochures with a strong graphic and material quality, and the creation of a central online hub that will connect a series of satellite sites dedicated to each product and provide quick access to a granular level of insight for those that need it.

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‘Carlos Garaicoa, The Politics and Poetics of Space’ by Work In Progress

Opinion by Richard Baird.

Exhibition graphic identity design by Norwegian studio Work In Progress for ‘Carlos Garaicoa, The Politics and Poetics of Space'

The exhibition ‘Carlos Garaicoa, The Politics and Poetics of Space’ brought to light and incorporates several different stories. It explored the city as a place people live and reside. It talked of the buildings that were founded on power and political ideologies. And of the ruins of those that enjoyed a former greatness or were too troubled to ever see completion. The exhibition featured a variety of art forms and techniques. These were unified by the theme of architectural perspective, which was then explored throughout graphic identity, designed by Work In Progress, using constructed points of view.

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London Fashion Week by Pentagram

Opinion by Richard Baird.

Graphic identity and invitation for London Fashion Week Men's by Pentagram

Twice a year the British Fashion Council exhibits the very best in British fashion to national and international audiences. It does this through three events, each held at Store Studios on the Strand. London Fashion Week (LFW) and London Fashion Week Men’s (LFWM) offer the industry a look at upcoming womenswear and menswear collections, while London Fashion Week Festival (LFWF) provides the general public with a unique shopping experience.

The London-based studio of Pentagram, led by partners Jody Hudson-Powell and Luke Powell, created the graphic identities for all three events. While each is distinct in its content and audience, they are linked by the concept of ‘discovery’, and the intention of bringing to light and juxtaposing emerging new talent and London Fashion Week’s enduring legacy. This is expressed by the intersection of lettering and type. Each event is founded on this interaction, yet has its own unique character which then forms a continuity across their own print and digital communications, from posters and brochures to motion graphics and supergraphics.

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