Slab-serif Logotypes
Imperia by Landor
As well as being a coastal city in south west Italy (formed in 1923 by none other than Benito Mussolini), Imperia is a pasta machine company that was formed from a ‘little artisan workshop’ in 1932. Imperia soon began to distribute pasta machines around the world; mainly catering to the US’ large Italian community. From its plant in Sant’Ambrogio, Turin,...
Smack Lobster Roll by & Smith
Smack Lobster Roll is a takeaway business, located on Mayfair’s 26 Binney Street, serving freshly cooked lobster in brioche rolls, as well as a variety of other fillings. In conjunction with a name change, formerly Smack Deli, and to coincide with the opening of a second site on Dean Street in Soho, British graphic design studio & Smith worked with Smack to...
The Mansion on Marylebone Lane by Pentagram
The Mansion on Marylebone Lane will be a 22-unit high-quality residential development in Central London with lower ground, ground and seven upper floors, roof terraces and two basement levels. It will feature reflective glazed terracotta external cladding with a subtle variation in colour and shade to achieve an element of interest and complexity, while the reverse will be a white reflective glazed terracotta...
Milk Lab by Studio fnt
Milk Lab is a 100% pure milk dessert, flake and roll cake restaurant located in the South Korean city of Busan. The restaurant’s visual identity, designed by Studio fnt, conveys some of the chill and smoothness of its desserts through the rounded terminals of a slab serif logotype, its container, similarly styled monolinear icons, icy photography and a milky pastel colour palette, and...