Smack Lobster Roll by & Smith, United Kingdom
Posted: May 28, 2015 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, British Design, Business Card Design, Custom Typefaces & Logotypes, Deli Logos and Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by & Smith, Food Logos and Packaging Design, Food Packaging, From Europe, From the United Kingdom, Graphic Design, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Designs, Logo News, Logo Opinion, Logotypes, New Logo, Paper and Card Packaging, Poster Design, Restaurant Logos, Seafood Packaging, Serif Logotypes, Sign Design, Slab-serif Logotypes, Spot Colours, The Best Brand Identities of 2015, The Best Custom Logotypes, The Best Logo Designs of 2015, Uncoated Papers & Cards, Visual Identity Design Blog 4 Comments »Opinion by Richard Baird.
Smack Lobster Roll is a takeaway business, located on Mayfair’s 26 Binney Street, serving freshly cooked lobster in brioche rolls, as well as a variety of other fillings. In conjunction with a name change, formerly Smack Deli, and to coincide with the opening of a second site on Dean Street in Soho, British graphic design studio & Smith worked with Smack to clarify brand position and develop a new brand identity treatment. This went on to include logotype, illustration, stationery, business cards, packaging, menu design, signage and web design.
The Mansion on Marylebone Lane by Pentagram, United Kingdom
Posted: May 19, 2015 Filed under: Logo Reviews, Property | Tags: Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, British Design, Brochure Design, Business Card Design, Colour in Use: Brown, Copper Block Foil, Design For Print, Designed by Pentagram, Designed in London, From Europe, From the United Kingdom, Graphic Design Blog, Handcraft, Letterhead Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo News, Logotypes, Luxury Logos and Packaging Design, New Logo, Newsprint, Slab Serif Typography, Slab-serif Logotypes, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, Uncoated Papers & Cards Comments Off on The Mansion on Marylebone Lane by Pentagram, United KingdomOpinion by Richard Baird.
The Mansion on Marylebone Lane will be a 22-unit high-quality residential development in Central London with lower ground, ground and seven upper floors, roof terraces and two basement levels. It will feature reflective glazed terracotta external cladding with a subtle variation in colour and shade to achieve an element of interest and complexity, while the reverse will be a white reflective glazed terracotta inspired by the brick courtyards of Victorian London.
Informed by the long history of mansion buildings in London—built for those looking to secure a prestigious address in the city during the boom of the industrial revolution—Pentagram partner John Rushworth developed a strategy and brand identity treatment for the property based around a monogram, slab-serif typography, terracotta colour palette, lifestyle photography and illustration. This extended across brochure, bag and box.
Milk Lab by Studio fnt
Posted: June 12, 2014 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design For Print, Designed by Studio fnt, From Asia, Illustration, Korean Design, Logo Design & Branding Blog, Logo News, Logos, Menu Boards, Pastel Colours, Restaurant Logos, Sign Design, Slab-serif Logotypes, Stationery Design, Uncoated Papers & Cards, Window Decals 3 Comments » 
Milk Lab is a 100% pure milk dessert, flake and roll cake restaurant located in the South Korean city of Busan. The restaurant’s visual identity, designed by Studio fnt, conveys some of the chill and smoothness of its desserts through the rounded terminals of a slab serif logotype, its container, similarly styled monolinear icons, icy photography and a milky pastel colour palette, and pairs these with the character and distinction of some well-rendered creative lab and milk-based illustrative work by Tap Tap Tap. Together, image and type set a light and playful quality as framed artwork on the walls and decals across the windows to the mornder black and white interior space created by FHHH Friends and some simple signage. The project also included a range of illustrated menus, postcards, takeaway packaging and posters.
