Heyday by Collins
Posted: December 7, 2018 Filed under: Packaging Reviews, Retail, Technology | Tags: American Design, Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding News, Branding Reviews, Coloured Paper, Copy Opinion by Seth Rowden, Copywriting, Creative Packaging, Custom Typefaces & Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Collins, Designed in New York, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Smile In The Mind, Structural Package Design, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Heyday by CollinsOpinion by Richard Baird & Seth Rowden
Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products. These share a form language that balances an everyday simplicity, robustness and utility with novelty and cheerfulness by way of shape, colour and materiality. Heyday’s visual identity and packaging design, developed by New York and San Francisco-based Collins in collaboration with Target Creative, is deceptively simple, it is loaded with a bunch of neat ideas that recognise, not just how product is presented and its value and functionalities communicated in store, but also how these products migrate and seek attention online. This can be seen in the approach to product, packaging and lifestyle photography.
Brilliant by The Studio
Posted: December 4, 2018 Filed under: Business, Banking, Law and Finance, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Smile In The Mind, Swedish Design, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Wordmark Design Comments Off on Brilliant by The StudioOpinion by Richard Baird
Swedish employee engagement consultancy Netsurvey and Bright, experts in customer surveys, have been merged and rebranded as Brilliant by The Studio. This merger and rebranding intended to create a new platform capable of encapsulating the skills and corporate cultures of both companies and develop a visual expression that people from each could identify with and stand behind.
In the same spirit as The Studio’s visual identity design for Netsurvey, reviewed on BP&O back in 2015, the direction for B2B company Brilliant, shuns a corporate austerity in favour of a concept based around “Serious Playfulness”. This manifests itself in the form of a dynamic logotype and extensive pictogram set, a vivid colour palette and bold typography with an immediacy and friendly quality. These choices link business cards, folders, envelopes, correspondence cards, signage and website.
Schubertíada Vilabertran by Mucho
Posted: November 5, 2018 Filed under: Graphic Design Reviews, Music | Tags: Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mucho, Die Cut Design Detail, Graphic Design, Graphic Design Blog, Illustration, Material Thinking, Perforated Detail, Smile In The Mind, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018 Comments Off on Schubertíada Vilabertran by MuchoOpinion by Richard Baird
Schubertíada is an annual festival run by Associació Franz Schubert that celebrates the works of the 19th-century Austrian Romantic composer Franz Schubert. This takes place in the Spanish municipality of Vilabertran in July. The festival includes a programme of chamber concerts, lied recitals, instrumental solos and lectures.
Schubert is known, not just for his compositions, but for his contribution to Lieder; German poetry set to classical music, and for his reconfiguration of the classical concert, developing it into a more intimate experience with a smaller audience. This format is known as Schubertiades, and is where the festival derives its name.
With this historical context in mind; 19th Century romanticism, the smaller more intimate gatherings and pioneering view of Franz Schubert, design studio Mucho developed a visual identity for the festival that focuses on vision, enduring legacy, a continued relevance and the personable in the confluence of iconography, illustration, colour and print finish.
