Sport Logos and Packaging
JKR overhauls football club Sporting CP by doing what it does best : plundering heritage to build a robustly simple, contemporary brand identity
JKR is perhaps – in recent-ish years at least – best known for its work with Burger King, undoubtedly one of the most oft-cited rebrands of the last decade in design circles. Then it did KFC; before that, the RSPCA, alongside a raft of other household name entities which aren’t acronyms – Uber, Boddingtons, Yahoo, Billington’s sugar. In short, hugely...
Mix and Match
Ten or so years ago I’d wager that most of us hadn’t even heard of padel, but the tennis-adjacent pursuit has boomed in recent years: there’s reportedly a whopping 30 million padel players worldwide, as of stats from late 2024. Despite the fact the name sounds somewhat Ye Olde-ish – it wouldn’t be surprising to see a reference or two...
Atlético Dallas by Moniker and ModestWorks
Dallas connotes many things: cowboys! (the gun-slingin’, yeehawin’ type ones on horseback); cowboys! (the cheerleading ones of ‘that show on Netflix’ fame); cowboys! (the American football team). In short, for people like me who’ve never been to Dallas, nor indeed any of Texas, and who know next to nothing about sport, Dallas = cowboys, and perhaps little else. But even...
Olympic Museum by Studio Blackburn
Few things have a design legacy quite like the Olympics: it’s hard to think of another event or organisation that has both a history spanning more than 120 years (the first modern Olympics’ was in 1896), and a distinct graphic identity each time it takes place. Since every Games has its own unique ‘emblem’ logomark device, the events become sort...
Limelight Sports by Studio Blackburn
Limelight Sports is a London based agency that specialises in grass roots sports consultation, organises high profile events and campaigns such as ‘SwimBritain’, ‘Nike She Runs 10km’ and the London Duathlon, and creates programmes designed to engage with a mass audience by utilising mobile and location based technologies and social networking platforms to connect competitors and spectators during live events. Design agency Studio Blackburn...
Fisix by Mucho
Fisix is a line of cosmetic products that includes shower gels, shampoos and hydrating skin balms, developed by four marathon running friends who ‘couldn’t find a range that met their needs as sportsmen’, branded and packaged by multidisciplinary design agency Mucho....
Roc Noir by 400
Roc Noir is a UK ’boutique’ retailer of high quality Ski equipment, that mixes knowledge, service and hand selected products for sport enthusiasts. Their identity, designed by London based brand and design consultancy 400, takes its cues from rock carved letter-forms and marries this with bold geometric forms to resolve and emphasise the personal service, quality and utilitarian nature of the brand....