Limelight Sports is a London based agency that specialises in grass roots sports consultation, organises high profile events and campaigns such as ‘SwimBritain’, ‘Nike She Runs 10km’ and the London Duathlon, and creates programmes designed to engage with a mass audience by utilising mobile and location based technologies and social networking platforms to connect competitors and spectators during live events. Design agency Studio Blackburn where commissioned to create a new brand identity for Limelight Sports, which went on to include logo, website, stationery design and brand guideline development, that would better reflect what Blackburn describe as the sophistication of Limelight’s approach.
Anthem will be a scouting and transfer business within the professional football market working predominantly across Spain, Switzerland and Mexico. Anthem will also be responsible for organising and promoting a variety of sporting events.
Design agency Anagrama were recently commissioned to develop a new brand identity for the company—which included a logo, logotype and stationery set—that would communicate the prestige, class and authority associated with today’s professional football organisations.