BPO


Salbini by Studio Brave

Opinion by Richard Baird

Visual identity by Studio Brave for Italian online furniture retailer Salbini.

Salbini, formerly Fesal, is an online retailer of premium European furniture and appliances based in southern Italy and shipping internationally. It deals in both one-off purchases and tailoring for large commercial projects, offering both local and global brands. Fesal comissioned Studio Brave to rename and refresh its brand and overhaul its online store. While the project features revisions to type and the introduction of colour, it is the combination of cropped imagery shot by Traianos Pakioufakis and high quality material choices that stand out as a simple and compelling of articulation of craft, quality and elegance. These images link printed materials such as post cards, business cards, letterhead and certificate sleevers with a redesigned e-commerce website.

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Everlea by Studio Brave

Opinion by Richard Baird

Property branding for Everlea by Studio Brave featuring illustration by Tom Abbiss Smith.

Everlea is a new property development described as a private sanctuary of townhouses located in the Melbourne suburb of Keysborough, an expanding community marked by its space and natural surroundings of native trees, shrubs, parkland and a landscaped network of safe pedestrianised streets. Developed by SB&G, working in collaboration with Bruce Henderson Architects, landscape architects Tract and Kathy Demos, Everlea “offers a pairing of design expertise guided by a vision of individuality.” Naming and visual identity, designed by Studio Brave, is based around the notions of “establishing an authentic life”, “the everlasting landscape” and “space to grow”, and touches upon the themes of family, home, community and environment. This is expressed through a series of commissioned illustrations by UK artist Tom Abbiss Smith. These illustrations link every customer touchpoint, from bound booklets to binder to single house-style sheets and website.

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