Loupedeck by Bond, Finland
Posted: December 5, 2017 Filed under: Fonts in Use, Logo Reviews, Photography, Technology | Tags: Black Paper, Blind Emboss, Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bond, Emboss Detail, Finnish Design, Foil Blocking, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Monolinear Typography, New Logo, Print Finishing, Sans-serif Typography, Silver Block Foil, Technology Logos, Technology Packaging, The Best Custom Logotypes, The Very Best Brand Identities of 2017, Tote Bag Design, Typography, Uncoated Papers & Cards Comments Off on Loupedeck by Bond, FinlandOpinion by Richard Baird.
Loupedeck is a Finnish startup and photo editing console designed to make the process of image manipulation faster in Adobe Lightroom for both Windows and Mac users. It is described as being an intuitive replacement for keyboard and mouse, is mapped exactly to Lightroom to encourage creative spontaneity and experimentation, and suited to beginners and professionals alike.
To help establish and grow their business, the startup worked with Scandinavian graphic design studio Bond to develop a graphic identity that would run across and link business cards, packaging, website and promotional materials that included beanies, t-shirts and tote bags.
Loupedeck’s design utilises height, form, texture, arrangement and motion across the console to allow editors to manipulate images without looking down. This forms the basis of an identity system of distinct typographical shape and layout, the impression and relief of blind embossing, the texture of uncoated dyed substrate, and in the use of motion online.
Hegel Music Systems by Neue, Norway
Posted: April 11, 2016 Filed under: Packaging Reviews, Technology | Tags: Brand Identity Reviews, Branding Blog, Branding Reviews, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Neue, Designed in Oslo, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Minimal Design, Minimal Package Design, Norwegian Design, Packaging Company, Structural Package Design, Technology Packaging, The Best Packaging of 2016, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on Hegel Music Systems by Neue, NorwayOpinion by Richard Baird.
Hegel is a Norwegian amplifier, pre-amplifier and multi-media player business with a proprietary Error Correction System that limits harmonic distortion without compromising other parameters. Established in the early 1990’s, Hegel has grown to become a well-established supplier of high-end hi-fi products, nationally and internationally, and is committed to sound reproduction that adds nothing (or as little as possible). This is the foundation of their new packaging system, developed by Scandinavian graphic design studio Neue, and expressed through a concise set of assets. These include iconography, colour palette, material choice and imagery.
Finchtail by Believe in, United Kingdom
Posted: April 23, 2015 Filed under: Fonts in Use, Logo Reviews, Packaging Reviews, Technology | Tags: Back of Pack Design, Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Colour in Use: Orange, Coloured Paper, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Believe In, Die Cut Design Detail, Fonts in Use: Monosten, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Minimal Logos, Mobile Phone Accessory Packaging, Monospaced Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Paper and Card Packaging, Sans-serif Logotypes, Spot Colours, Technology Packaging, The Best Packaging of 2015, The Very Best of 2015, Type Foundry: Colophon, Typography, Uncoated Papers & Cards Comments Off on Finchtail by Believe in, United KingdomOpinion by Richard Baird.
Finchtail is dedicated to the design and manufacture of simple, useful and sustainable solutions to everyday problems. Its first product, a low-cost, flat-packed card tablet and mobile phone stand, features a distinctive brand identity and packaging design treatment developed by UK based graphic design studio Believe in. Monospaced type and corrugated card sit alongside die cut detail, white ink, a bold pattern and a bright dyed board, carefully balancing moments of utility, quality and aesthetic flourish. Alongside visual identity and packaging design, Believe in went on to create point-of-sale, website, marketing materials and a stop-frame video in collaboration with Thank You Mam.
