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uBear by Hype Type Studio & Mash Creative

Opinion by Richard Baird Posted 12 February 2014

Packaging designed by Hype Type Studio and Mash Creative for electronics accessories brand U-Bear

uBear is a high-end mobile phone, tablet and laptop accessories business located in Los Angeles, California. Their visual identity, developed by Hype Type Studio and Mash Creative, included a new logo, stationery set, packaging and responsive website.

By utilising the bold graphic detail of diagonal stripes, sans-serif type, a bright and diverse colour palette, fine diagrammatic illustration, foils and varnishes and a simple bear icon, Hype Type Studio and Mash Creative’s solution effectively infuses familiar technological cues, a robust and practical industrial sensibility with an accessible, high quality, and distinctive dimension.

Packaging designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear Logotype designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear Logo designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear Packaging designed by Hype Type Studio and Mash Creative for electronics accessories brand U-Bear Packaging designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear Packaging designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear Packaging designed by Hype Type Studio and Mash Creative for electronics accessories brand U-Bear Stationery designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear Logo and business card with black foil detail designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear Logo and business card with black foil detail designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear Logo and website designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear Logo and responsive website designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear