As part of a new ‘Be A DJ’ campaign, Pernod Ricard teamed up with international Dutch DJ and producer Ferry Corsten to release a limited edition bottle for their tequila brand Olmeca. The packaging, designed in collaboration with agency Coley Porter Bell, switches the classic and clear bottle with an all black finish and Ferry’s iconic ‘F’ logo-mark.
DD MM YY is an organic tequila product from the Jalisco region of Mexico. Each production of DD MM YY is visually represented by a historically significant date, these include the moon landing in ’69, the end of WWII in ’45 and the signing of the Koyoto agreement in 2005. The branding and packaging, developed by design agency Yujo, emphasise theses global events with a striking typographic solution and a tactile stamp aesthetic.