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The Hugo by Studio Brave, Australia

Opinion by Richard Baird.

Branding and brochure for Footscray property development The Hugo designed by Studio Brave featuring illustration by Andy Murray

The Hugo is a new residential property development, made up of 23 apartments, located in the Melbourne suburb of Foostcray. It is a hi-tech building with a distinctive perforated façade, and a design that leverages natural light and air flow. Its apartments were designed to be flexible and secure, with a particular focus on livability, functionality and beauty, and feature interiors reflective of Australia. This is characterised by earthy colours, wools and timber.

The Hugo’s brand identity and campaign material, created by Studio Brave, convey the spirit behind the development and the emerging culture and increasing diversity of Footscray through illustrative panels by local artist Andy Murray and photography by Sayher Heffernan. These capture the area’s vibrant lifestyle in image but also through the collaborative nature of their creation.

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Park Restaurant & Distillery by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Branding for Canadian restaurant and distillery Park by Glasfurd & Walker

Park is a bar, restaurant and distillery located in the Canadian resort town of Banff, within the Banff National Park, and the province of Alberta. It is a region of diverse natural beauty which includes mountains, prairies, forests and desert badlands, and that attracts walkers, campers and skiers locally and internationally.

The restaurant is a celebration of Banff’s alpine history and lifestyle. This runs throughout an interior of warm lighting, long dining tables, enamelware, exposed stone walls and beams, antlers and wood panelling, a campfire-inspired menu of spit-roasted, wood-fired and smoked flavours, and a bright and robust brand identity developed by Vancouver based graphic design studio Glasfurd & Walker.

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