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The Practical Man by Garbett, Australia

Opinion by Richard Baird.

Branding for sports and fashion retailer The Practical Man by Australian graphic design studio Garbett

The Practical Man is an online retail destination for men’s sports style and fitness, activewear and equipment, but also editorial content that covers reviews, fitness-focused travel guides and in-depth insight into new brands. It curates a catalogue of world-leading products that exist at the intersection of fashion and sports performance, designed by innovative and passionate brands with progressive approaches.

Australian graphic design studio Garbett worked with The Practical Man to develop a brand identity and visual language that would expresses their unique perspective on men’s performance style. This extended to swing tags, business cards, packaging, a series of still life images and website developed by Sons & Co.

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The Working Capitol by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding and business cards for Singapore co-working space The Working Capitol by Graphic Design Studio Foreign Policy

The Working Capitol is a co-working space located within a historic building situated in Singapore’s Chinatown. It is described as being less of a start-up incubator and more of a community of knowledgeable people working at the intersection creativity, technology and business.

Its brand identity, designed by Foreign Policy, is based around the Euclidean Principle, a mathematical system of basic parts that contribute equally to the whole, without undermining their own individual value. This principle is also the basis of a trisection of brand values; to provide a good quality space, combined with a sense of contemporary lifestyle and the fostering of community.

These ideas, and the intersection of disciplines, are conveyed through a visual language that juxtaposes a technical precision alongside the creative and crafted, and throughout an interior of utility and bright colour. This interior draws further impact and distinction from an exterior structure which is firmly rooted in the traditional. The project went on to include signage and wayfinding, stationery and business cards.

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Talawa by Spy, United Kingdom

Opinion by Richard Baird.

Branding, stationery and business cards for UK all black theatre company Talawa by Spy

Talawa, Jamaican patois for “small but feisty”, is an all black theatre company that looked to address the lack of opportunities for minorities and their marginalisation at the time of its founding in 1986. Since then it has established itself as one of the most successful theatres of its type in the United Kingdom.

“Our work is informed by the wealth and diversity of the Black British experience, and through that we create outstanding work by cultivating the best in emerging and established Black artists. We invest in talent, develop audiences and inspire dialogue with and within communities across the UK and internationally. By doing so we enrich the cultural life of all.” – Talawa

Talawa has a diverse portfolio of productions, from Shakespeare to African classics, Oscar Wilde to new Black British, and from Nobel-prize winning playwrights to musicals. Some of these have gone on to win awards, tour internationally, and have provided many of its staff and performers with the skills necessary to go on to develop successful careers in radio, film and television.

London based Graphic design studio Spy worked with the theatre to develop a new brand identity and visual language that would help convey the theatre’s powerful spirit. This went on to include an animated logo, stationery, business cards, posters and website.

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