Opinion by Richard Baird
Zebra Dream is a range of organic, soy and dairy-free coconut based ice-creams made from fair-trade ingredients. With a desire to capture a larger portion of the market whilst retaining its die-hard following, Australian design studio The Company You Keep (TCYK) reimagined the brand from the ground up, redesigning Zebra Dream’s graphic identity and packaging, taking it from a dark pack with a conventional and expected zebra pattern, to a light and airy treatment with an individual character and a surprising material flourish.
Traveller is the Melbourne based espresso bar of speciality coffee roaster and cafe operator Seven Seeds. Design agency The Company You Keep (TCYK) recently worked with Seven Seeds to develop a new visual identity solution for the Traveller that reflects an interior architecture of details such as ‘moulded plywood, vinyl and soft curves’ inspired by ‘the golden age of caravanning’, through period typography, signage shape, a simple illustrative mark and a single ink print treatment.