The Beaufort designed by The Company You Keep
| Author: Richard Baird | Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Design News, Design Opinion, Designed by The Company You Keep, From Australia, Graphic Design, Illustration, Label Design, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Monogram Design, Overprint, Packaging Design, Restaurant & Cafe Menu Designs, Serif Logotypes, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Tinted Photography, Typography, Wine Label Design | 
Design agency The Company You Keep (TCYK) have recently finished working with bartender Dave Kerr on the naming, branding, collateral design and signage for The Beaufort, a themed dive bar located on Melbourne’s Rathdowne St. The agency’s visual identity solution, a combination of a quirky, well rendered, bespoke logo-type – built from unusual but original uppercase characters inspired by iron dock cleats and American sporting insignia of the 50’s and 60’s – set along a classic curved baseline and executed with a more recent single consistent line weight and rounded terminals.
Alongside a neat anchor monogram, type heavy collateral layouts and retro imagery -with an on-trend watery blue tint and a red overprint treatment across a simple white substrate – delivers a distinctive and nautical personality with a sporting undertone and a contemporary simplicity.
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