Men’s Biz designed by ThoughtAssembly
Posted: June 23, 2014 Filed under: Fitness, Health and Beauty, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brass Signage, Business Card Design, Design For Print, Design News, Designed by ThoughtAssembly, From Australia, Graphic Design, Letterpress, Letterpress Business Cards, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Logotypes, Male Grooming Packaging & Brand Identity Design, Skincare, Stationery Design, The Best Brand Identities of 2014, The Best Business Cards of 2014, The Best Logo Designs of 2012, The Best Logo Designs of 2014, Typography Comments Off on Men’s Biz designed by ThoughtAssembly 
Men’s Biz is one of Australia’s leading online retailers of men’s grooming products. Following eight years of growth Men’s Biz decided to move into the world of high street retailing by opening their first physical store in Melbourne’s Royal Arcade. To coincide with this new venture Men’s Biz approached Melbourne based studio ThoughtAssembly to develop a new visual identity. This process went on to include a new logotype, letterpress stationery set, packaging, signage and soon to launch website.
Alquimie designed by Thought Assembly
Posted: September 30, 2013 Filed under: Food and Drink, Logo Reviews, Publishing | Tags: Brand Identity, Brand Identity Reviews, Branding, Business Card Design, Coloured Paper, Designed by ThoughtAssembly, Designed in Melbourne, Fonts in Use: Domaine, Graphic Design, Logo Design & Branding Blog, Logos, Serif Logotypes, Stitch Detail, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Type Foundry: Klim Type Foundry, White Ink Comments Off on Alquimie designed by Thought Assembly 
“Released quarterly as a printed magazine, Alquimie is a written emulsion of alcoholic and non-alcoholic drinks. Covering wine, beer, spirits, bitters, coffees and other solutions of interest; Alquimie explores the liquids themselves — their origins and stories. Working with photographer James Morgan, the inaugural edition of Alquimie included over 160 images across 152 pages.” – Alquimie
Melbourne based graphic design and visual communications studio ThoughtAssembly, responsible for developing and managing Alquimie’s name, brand identity, print and art direction, utilise the thick white ink and warm concrete grey substrate of the business cards, a traditional, open, hand-sewn detail of the magazine, tinted photography and the well spaced uppercase serif characters of the logotype to hint at the history and craft the publication looks to uncover, its authority and high quality.
Addition designed by Thought Assembly
Posted: March 26, 2013 Filed under: Logo Reviews, Technology | Tags: Blind Emboss, Brand Identity Reviews, Branding, Designed by ThoughtAssembly, Embossed Business Cards, Graphic Design, Logo Design & Branding Blog, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logos, Logotypes, Minimal Design, Minimal Logos, Sans-serif Logotypes, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Triplex Business Cards, Typography Comments Off on Addition designed by Thought Assembly 
Addition is a new Australian digital development group who recently commissioned graphic design studio Thought Assembly—formally Studio Verse, the agency behind Addition director Zann St Pierre’s personal logo-mark reviewed on BP&O back in 2011—to develop a visual identity and business card solution.
Based around a generously spaced logo-type built from consistent, single line weight sans-serif characters with unusual cuts and omissions—an abstraction that leaves room for ‘addition’—the logotype delivers a proprietary twist to a familiar neutrality with a underlying sense of construction that, alongside the finer technicality of a grid detail, could form the basis of something a little more expansive in the future. A neat triplex business card made from a tactile, uncoated, navy blue material choice with a white centre and a blind emboss, tempers the ‘unfinished’ and conceptual nature of the logotype with a corporate professionalism and the technological subtlety of an electric blue print treatment on the reverse.
