BP&O
BP&O Plus

Alquimie by Thought Assembly

Opinion by Richard Baird Posted 30 September 2013

Logotype and white ink, warm grey business card designed by ThoughtAssembly for quarterly beverage magazine Alquimie

“Released quarterly as a printed magazine, Alquimie is a written emulsion of alcoholic and non-alcoholic drinks. Covering wine, beer, spirits, bitters, coffees and other solutions of interest; Alquimie explores the liquids themselves — their origins and stories. Working with photographer James Morgan, the inaugural edition of Alquimie included over 160 images across 152 pages.” – Alquimie

Melbourne based graphic design and visual communications studio ThoughtAssembly, responsible for developing and managing Alquimie’s name, brand identity, print and art direction, utilise the thick white ink and warm concrete grey substrate of the business cards, a traditional, open, hand-sewn detail of the magazine, tinted photography and the well spaced uppercase serif characters of the logotype to hint at the history and craft the publication looks to uncover, its authority and high quality.

Logotype and white ink, warm grey business card designed by ThoughtAssembly for quarterly beverage magazine Alquimie Logotype, print and white ink, warm grey business card designed by ThoughtAssembly for quarterly beverage magazine Alquimie Print with traditional hand-sewn stitch detail designed by ThoughtAssembly for quarterly beverage magazine Alquimie Print with traditional hand-sewn stitch detail designed by ThoughtAssembly for quarterly beverage magazine Alquimie Print with traditional hand-sewn stitch detail designed by ThoughtAssembly for quarterly beverage magazine Alquimie