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Alquimie designed by Thought Assembly

Logotype and white ink, warm grey business card designed by ThoughtAssembly for quarterly beverage magazine Alquimie

“Released quarterly as a printed magazine, Alquimie is a written emulsion of alcoholic and non-alcoholic drinks. Covering wine, beer, spirits, bitters, coffees and other solutions of interest; Alquimie explores the liquids themselves — their origins and stories. Working with photographer James Morgan, the inaugural edition of Alquimie included over 160 images across 152 pages.” – Alquimie

Melbourne based graphic design and visual communications studio ThoughtAssembly, responsible for developing and managing Alquimie’s name, brand identity, print and art direction, utilise the thick white ink and warm concrete grey substrate of the business cards, a traditional, open, hand-sewn detail of the magazine, tinted photography and the well spaced uppercase serif characters of the logotype to hint at the history and craft the publication looks to uncover, its authority and high quality.

Logotype and white ink, warm grey business card designed by ThoughtAssembly for quarterly beverage magazine Alquimie

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Logotype, print and white ink, warm grey business card designed by ThoughtAssembly for quarterly beverage magazine Alquimie

Print with traditional hand-sewn stitch detail designed by ThoughtAssembly for quarterly beverage magazine Alquimie

Print with traditional hand-sewn stitch detail designed by ThoughtAssembly for quarterly beverage magazine Alquimie

Print with traditional hand-sewn stitch detail designed by ThoughtAssembly for quarterly beverage magazine Alquimie

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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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