Opinion by Richard Baird.
Woodland Wine Merchant is described by Perky Bros, the design studio behind its new visual identity, as a tidy and eclectic wine store in Nashville, Tennessee that carefully curates wines from artisan producers practicing natural and sustainable methods, and hunts for and gathers the best value wines from around the world.
Perky Bros’ identity solution was inspired by the collision of two worlds—the natural, and the store’s unadorned and modern 1960’s qualities. This manifests itself as a red fox logo—an animal indigenous to the area—a woodland green paper choice, the utility of type selection and its typesetting, gridless mid-century layouts and the robust and practical wood of the interior. The project went on to include signage, labels, business cards and packaging.