Corps Reviver & L’Heure du Cocktail by Spin, UK
Posted: June 1, 2017 Filed under: Fonts in Use, Graphic Design Reviews, Logo Reviews, Publishing | Tags: Bookmark Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, British Design, Business Card Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Design Reviews: Editorial Design, Designed by Spin, Designed in London, Editorial Design, Fonts in Use: Dada Grotesk, From Europe, From the United Kingdom, Geometric Pattern, Graphic Design, Graphic Design Blog, Graphic Design Shortlist 2017, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Modernist Brand Identities, Monochromatic Brand Identities, Patterns, Publisher Logos, Sans-serif Typography, The Best Graphic Design Work of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Foundry: Lineto, Type Foundry: Optimo, Typography, Uncoated Papers & Cards, White Ink, Wordmark Design Comments Off on Corps Reviver & L’Heure du Cocktail by Spin, UKOpinion by Richard Baird.
Corps Reviver is a French publisher and revivalist, redesigning and reprinting classic literary works, the first of which is L’Heure du Cocktail, The Cocktail Hour, written by journalists Marcel Requien and Lucien Farnoux-Reynaud and originally published in 1927. L’Heure du Cocktail, at the time, revolutionised the cocktail book, approaching the subject in a new way. This 2017 bilingual edition, presented in French and English, designed by Spin and illustrated by Spin’s Tony Brook, also offers a new take, pairing expressionist image with a more formal and modernist approach to layout and type. The release of L’Heure du Cocktail coincides with the launch of Corps Reviver’s own identity, also designed by Spin. This similarly explores something of the modernist, in the choice of type and use of form and pattern which appears to be rooted in the military associations of name.
Verso Architecture+Interiors by Studio South, New Zealand
Posted: December 21, 2016 Filed under: Architecture and The Built Environment, Logo Reviews, Material & Print Specs | Tags: Architecture Logos, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Colorplan Papers and Boards, Colour in Use: White, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, Fonts in Use: Theinhardt, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Sans-serif Typography, Stationery Design, Type Foundry: Lineto, Type Foundry: Optimo, Typography, Uncoated Papers & Cards, Wordmark Design Comments Off on Verso Architecture+Interiors by Studio South, New ZealandOpinion by Richard Baird.
Verso is a small Auckland-based architecture and interiors business working within the residential and commercial sectors. Drawing on the oppositional nature of name and using a mix of simple typographical form, high-quality materials and print finish Studio South developed a new visual identity for Verso that is described as being both sophisticated and playful, whilst effectively working in some universal architectural principles. This links a variety of printed assets that included stationery, business cards, notepad and signage, with website soon to launch.
Primary by DIA, United States
Posted: September 14, 2016 Filed under: Business, Banking, Law and Finance, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by DIA, Designed in New York, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Dynamic Brand Identities, Logo Design Trends: Dynamic Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Tote Bag Design, Type Foundry: Optimo, Typography Comments Off on Primary by DIA, United StatesOpinion by Richard Baird.
Primary is a new co-working space in New York that introduces health and wellness into the workplace. This can be seen in the approach to interior design; a mix of wood, contemporary soft furnishings and greenery, experienced in the fusion of office space, business events and relaxation classes, and expressed throughout Primary’s brand identity, created by graphic design studio DIA.
DIA were tasked with establishing a sophisticated and approachable system that would appeal to a health conscious and savvy entrepreneurial audience. This is achieved in the simplicity of form, both in type and mark, a generative component that adds a breadth of colour, and the way that this then reaches across lighting, signage, website, scheduling tool, social media, business cards and brochure.
