Edition by South, New Zealand
Posted: September 28, 2017 Filed under: Graphic Design Reviews, Material & Print Specs, Property | Tags: Arjowiggins Papers, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, From New Zealand, Graphic Design, Graphic Design Blog, Graphic Identity Shortlist 2017, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Modernist Brand Identities, Print Finishing, Property Development Logos, Sans-serif Typography, The Best Graphic Design Work of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Uncoated Papers & Cards, UV Varnish, Wordmark Design 2 Comments »Opinion by Richard Baird
Edition is a new property development by LEP Construction. It will be located in Parnell, a suburb of Auckland, New Zealand, and made up of 18 luxury apartments designed by architects Monk Mackenzie with a eye for flexible space and changing natural light. Edition will make the most of a sloping site, feature three levels cantilevered above ground and create what are described as “view shafts” from street right through to the harbour beyond. This modern structure, and sensitivity to its context, is complimented by a luxury interior design, created by Bureauxe, of both contrast and continuity, in materials, surface textures, colour and form.
Graphic design studio South were commissioned to create a visual identity for Edition that would assist the real estate team in presenting the project to potential buyers, and help, in conjunction with the building’s distinctive structural and interior design plans, elevations and renderings, to distinguish Edition within a crowded luxury apartment market.
With the intention of capturing the essence of the building, and informed by the spacial, visual and material language of Monk Mackenzie, South created a brand identity of light and reflection, moments of contrast and correlation, and a recurring rectangular motif. This links a variety of marketing materials that included brochure and brochure sleeve, sales book and box, invitation, floorpans, buyer gift and business cards.
Meg’s Tailoring by Studio South, New Zealand
Posted: August 8, 2016 Filed under: Fashion, Graphic Design Reviews, Logo Reviews, Material & Print Specs | Tags: Art Direction, Bag Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, Fedrigoni Papers & Boards, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Responsive Websites, Silkscreen Printed, T-shirt Design, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards, UV Varnish, Website Design, Window Decals Comments Off on Meg’s Tailoring by Studio South, New ZealandOpinion by Richard Baird.
Meg’s is a tailoring service, established by Megan Kenny, that began as a single store on Garfield Street in 1995. Meg’s now has two locations in Auckland, New Zealand, provides a broad range of services; from hems to full garment design, and works on large projects with high-end designers and labels such as Hugo Boss, Prada and Gucci, and on smaller jobs from High Street drop-ins.
Megan Kenny has worked in Sydney and London, has decades of experience in dressmaking, fashion and interior design, and has built a team of tailors, seamstresses, designers and machinists, many of whom she has trained herself. Megan and her team are passionate and respectful and pride themselves on their attention to detail and customer care.
With the intention of better communicating the team’s ongoing ambition to deliver quality work and exceptional service, Megan worked with Auckland-based Studio South to evolve Meg’s brand identity and re-introduce it to the market in a fresh and contemporary way. This was achieved through universal motif and colour palette, the materiality of uncoated papers and glossy finishes, and a modern restraint. Alongside digital presence and art direction, Studio South also provided Meg’s Tailoring with a variety of printed assets, these included branded t-shirts and carrier bags, signage, decals and business cards.
Bryan Pearson designed by Strategy
Posted: January 28, 2015 Filed under: Business, Banking, Law and Finance, Fonts in Use, Logo Reviews | Tags: Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Business Card Design, Colour in Use: White, Design For Print, Design News, Design Reviews, Designed by Strategy, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Minimal Design, Minimal Logos, Monogram Design, New Logo, Sans-serif Logotypes, Stationery Design, Surface Texture, The Best Brand Identities of 2015, The Best Logo Designs of 2015, Typography, UV Varnish, Visual Identity Design Blog 2 Comments »Opinion by Richard Baird.
Drawing on his extensive experience as a successful CEO, one that spans 20 years in the corporate, private and public sectors of New Zealand and Australia, Bryan Pearson has developed a niche business that provides strategic leadership and support to CEOs. His brand identity, created by design and advertising studio Strategy, is informed by the personal skills and experience that defines his business, and reflects professionalism and integrity, through a typographical and material restraint and the tactical flourish and contrast of matt surfaces and a glossy print finish.
