Vegan Branding
Oatier by AllGood
Demand for dairy alternatives continues to surge. In the United States, plant-based milks and proteins are reportedly popular among a third of adults thanks to their perceived health benefits, as well as consumers’ increasing environmental awareness and plant-based lifestyles. Soy, of course, was the OG substitute, until almond milk came to dominate the market. But now, it’s all about oats....
Dirty Vegan by Jens Nilsson
Having been a vegan for almost 20 years now, various tropes have come and gone. In the early days, for the health conscious it was pretty much all about brown paper packaged Holland and Barrett goods, and references to the Young Ones cooking lentils. For the not so health conscious (hello!) it was ketchup sandwiches. Gradually the Quorn contingent came...
Food Nation by Seachange
It’s about time plant-based brands found their sense of humour. Having been a vegan for 17 years now, I can safely say that veggie/vegan brands have historically been tiresomely dull – and until recently, they’ve been allowed to be. But with the recent years’ boom in all things ‘plant based’, simply existing because there’s no other type of soy milk...