Logo, Branding and Packaging: Rivero Gonzalez
Posted: October 12, 2011 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: anagrama, Art, branding, coat of arms, design, graphic, heraldic, identity, label, logo, Mexico, packaging, review, tactile, wax, wine 7 Comments »
“Throughout the years, there has been a tendency of taking products originally treated to remain longer such as cheese, cured meats and even salt, and take them to the same level of sophistication of a perfume or a high couture garment. For wine, this tendency is stronger than for any other beverage; We can find three dollar wines in a cardboard box, or a $160,000 bottle of Château Laffite.”
“The market’s top section is very small, and the demand is under supplied. For these wine producers it is fairly simple, but for the vast majority of the younger wine houses the situation is much more complex. Our solution was to use Rivero González’ family coat of arms as the brand’s identity. We developed a modern version that would convey elegance without pretending to seem like an ancient wine house.”
“In contrast with this modern and simple visual language, we played around with textures that denote the wine’s craftsmanship. These details can be appreciated in the packaging: silver foil, textured paper, and melted sealing wax on the cap.”
“Rivero González is a brand that represents this new wine cellar but also heightens the most traditional wine producing processes.”
-Taken from the Anagrama website
I generally avoid writing about wine branding and packaging as it’s something I have not much experience with either as a design project or as a purchaser. But for this I make the exception as it is the latest work by Anagrama who have yet again managed to create a very strong brand message and packaging aesthetic with very few graphical components.
The single line weight design of the logo-mark is a very smart way of evolving a long established coat of arms and giving it a contemporary and less fussy aesthetic. Each component is well executed with a good consideration to both positive and negative space while the crown and the lion’s tail display an aptitude for restraint and reductionism without loss of detail. The word-mark, a bold sans serif with a rough printed quality adds weight to the brand and body to the product resolving the aspects of heritage and craft in a simple and distilled way. The embossed application of the identity across the stationary, foil treatment on the label and a simple stamp on the cork are a testament to how flexible it is, neatly moving between contemporary and a more classical expression. The minimal and spacious layout of the label has a confident and self assured sensibility choosing to utilise tactile post-press devices such as block foil, wax and stickers to communicate the aspect of craftsmanship and quality with a more expressive and diverse sensory experience.
Visit the BP&O Logo Gallery for a glossary of all the identities reviewed on BP&O.
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Richard BairdRichard is a British freelance designer and writer who specialises in the development of logos, branding and packaging. He has written for Brand New and Design Week, is an editor for The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival. |
I love the simplification of the crest, but then I was playing around with my family crest in the same way a few months ago! Synchronicity again
The melted wax cap is a lovely detail and, overall, the packaging comes across as very sophisticated – with no black or gold in sight.
Hi Steve, you have a family crest, that’s pretty neat, how old is it?
I believe it’s been around since at least the 17th century, but it’s a very common Irish name, O’Connor.
(Your notify options never seem to work btw)
Ah OK, so it covers many many families, still nice, I have a tartan, but never worn a kilt! As for the notifications I’m not really sure (and I apologise), it’s a wp hosted site so the comment feature is just the standard plugin I can’t change until I get round to self hosting, which really needs to be sooner rather than later!
Yeah, my family isn’t that well to do
No worries on the notifications, just in case you weren’t aware.
Hello! Agree with Steve. So simple, yet so elegant. Embossed logo and foil stamping is a very useful resource in wine labels, but sometimes designs are overloaded.
In this case the balance is sober. The rough detail is great.
Thanks for sharing Richard!
My pleasure good to get another opinion, Anagrama are really delivering some beautifully minimal work at the moment.