Packaging In Brief: John & John Crisps
Posted: November 18, 2011 Filed under: Food & Drink, Packaging | Tags: Art, branding, crisps, design, John & John, maritime, nautical, news, packaging, review 6 Comments »
John & John is a range of hand cooked potato crisps made in Britain and exported to Germany by the Hamburg based company Market Grounds. I have not been able to find any information on the agency responsible for the branding or packaging, or whether this was an in-house job but the distinctive use of maritime flags, etched illustration work and bold typography made for a very interesting aesthetic that I felt needed sharing.
As far as I am aware the flags are not direct representations of functioning signals but rather a bold interpretation that gives each variety a very distinctive identity and suitably characterises the more sophisticated and artisan flavours of the range. The style of the illustrations are reminiscent of pre 20th century zoological studies and add a strange quirkiness that contrasts well with the more minimal and nautical theme. Unfortunately the mixed roots does not carry the same style and suffers slightly from a more generic and straightforward execution. The mixture of serif and sans-serif typographical choices and raised ‘o’ are classic combinations that resolve the origins of the product and sit well over the bright colours and geometric forms.
UPDATE: The Die Line is reporting this as designed by The Peter Schmidt Group
[...] the other day, and they immediately grabbed my attention. According to the source, BP&O, John & John is “is a range of hand cooked potato crisps made in Britain and exported to [...]
[...] looks to be the only place you can buy these) of some British potato crisps. According to BP&O, the 6 flavors of crisps are imported by Hamburg-based Market Grounds but the designer(s) remain a [...]
[...] Read the review here. [...]
[...] Look at this wonderful potato chip packaging made by The Peter Schmidt Group for John & John Potato Crisps! Bold type, solid and eye-popping colors, and some very unorthodox imagery (at least for potato chip bags) on just about every bag. I like (and I want to try!). Share this:EmailFacebookRedditDiggStumbleUpon Brand by Jesse Kirsch [...]
These would instantly stand out to me among the sea of poor packaging design often found in this sector. Very cool.
[...] design and love your crisps – you must visit HERESee more of John& John designsSource ← Nobody sees Add your comment now!Leave a comment Cancel replyYour email address will [...]