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Deep Search designed by Bielke&Yang

Logotype and stationery with uncoated and unbleached material detail created by Bielke+Yang for Norwegian shoe brand Deep Search

Deep Search is a Norwegian shoe brand that devotes its time to the inquiry of nature, fundamental human activities and their practical impact on the aesthetic of shoes. Deep Search’s brand identity—which includes a logo, logotype, stationery and packaging solution created by Bielke&Yang—is a neat fine lined and geometric logo-type that sits over the tactile quality of the material choices to resolve the functionality of foot wear alongside their visible, honest construction and high quality production.

“We wished to translate the essence of the products into a timeless profile, the printed material representing the same qualities as the products; classic cuts, seams and details with focus on quality and effective use of materials.” – Bielke&Yang

Sans-serif logotype created by Christian Bielke for Norwegian shoe brand Deep Search

This is another great piece from Christian Bielke following BP&O’s review of Raconteur that displays an intelligent and thoughtful understanding of complementary identity work that allows each graphic component to resonate with the product and the brand’s philosophies.

The light line weight of both the logo-type and stamp, which also serves as a mark of quality and reinforces the idea of exploration in its representation of a globe, work well to act as a window through to some well selected, uncoated, unbleached substrates that emphasise the natural tones and tactile quality of the shoes. The material choices, implemented across the stationary, packaging and business cards, reflect a truth to material and an honest approach to quality and craftsmanship that underpin the brand and its values.

Logotype and business cards with uncoated and unbleached material detail created by Christian Bielke for Norwegian shoe brand Deep Search

Logotype and business cards with uncoated and unbleached material detail created by Bielke+Yang for Norwegian shoe brand Deep Search

Box with uncoated, unbleached material and stamp detail created by Bielke+Yang for Norwegian shoe brand Deep Search

There is a strong sense of utilitarianism in the elemental functionality of each asset, the geometric construction of the letter-forms as well as the ink-stamp and tape execution that, together, manage to communicate both high quality and functionality.

Envelope with uncoated, unbleached material and stamp detail created by Bielke+Yang for Norwegian shoe brand Deep Search

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Box tape with logotype detail created by Bielke+Yang for Norwegian shoe brand Deep Search

Box tape with logotype detail created by Bielke+Yang for Norwegian shoe brand Deep Search

Box with uncoated, unbleached material and stamp detail created by Bielke+Yang for Norwegian shoe brand Deep Search

Print by Bielke+Yang for Norwegian shoe brand Deep Search

Logo as a window decal created by Bielke+Yang for Norwegian shoe brand Deep Search

Logo and logotype as a window decal created by Bielke+Yang for Norwegian shoe brand Deep Search

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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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