Logo & Branding News: DC ComicsPosted: January 19, 2012
Following this weeks news that DC Comics is updating its identity there have been some more visuals released as to how this will draw together the diverse worlds. Designed by Landor, these variations are pretty neat in their execution and take the basic primary DC logo-mark and give it some serious character.
“We believe our new brand identity will strongly resonate with our loyal fans who will want to proudly express their affinity for DC Entertainment and their passion for their favorite stories and characters, this new look allows them to easily do this. In addition we were excited to update our identity, it’s not often a company gets to revisit something as important as its brand and we took the opportunity to make sure it represented the multi-media business we set out to build with the formation of DC Entertainment,” - Amit Desai, SVP of Franchise Management for DC Entertainment.
- Taken from the DC Comics website
Thanks to Wojciech Zdziejowski for the tip.
Visit the BP&O Logo Gallery for a glossary of all the identities reviewed on BP&O.