Logo & Branding News: DC Comics
Posted: January 19, 2012 Filed under: Logos & Branding, Publishing | Tags: Art, branding, comics, DC, design, graphic, identity, Landor, logo, news, review 8 Comments »
Following this weeks news that DC Comics is updating its identity there have been some more visuals released as to how this will draw together the diverse worlds. Designed by Landor, these variations are pretty neat in their execution and take the basic primary DC logo-mark and give it some serious character.
“We believe our new brand identity will strongly resonate with our loyal fans who will want to proudly express their affinity for DC Entertainment and their passion for their favorite stories and characters, this new look allows them to easily do this. In addition we were excited to update our identity, it’s not often a company gets to revisit something as important as its brand and we took the opportunity to make sure it represented the multi-media business we set out to build with the formation of DC Entertainment,” - Amit Desai, SVP of Franchise Management for DC Entertainment.
- Taken from the DC Comics website
Thanks to Wojciech Zdziejowski for the tip.
Visit the BP&O Logo Gallery for a glossary of all the identities reviewed on BP&O.
Reblogged this on Reblogify.
It’s neat how the DC logo is modified to take on characteristics of their characters. I really like the glowing green version, which I assume is an association to the Green Lantern (At least that’s what I think; I’m actually not too familiar with DC Comics). Great post.
I had mixed feelings when I first saw this flagged (as I only caught the grey/white version on Under Consideration), it felt like a dumbing-down rather than a celebration of what’s really an American cultural institution! Seeing these renderings, thought, now reveal what an interesting approach this is, creating a neat means to transition between the corporate body and the public-facing persona’s of DC’s individual character brands. DC clearly have an eye to how valuable their product portfolio is and it’s hard to get some of that to reflect on the parent company – so hat’s off to them for giving something to both sides. I sense this will become something of a signpost for other brands looking at their architectures. Does anyone else see something of more broader ‘broadcasting’ characteristic here as well, that DC what’s use to assume ‘more than comics’?
Hi Richard thanks for adding your opinion to the mix. I agree, the basic identity seemed a little underwhelming and perhaps a little corporate but was sure that it wasn’t the full story (and why I didn’t post sooner).
I think the word celebration pretty much captures what this rebranding project is all about, it’s unapologetic in it’s bold and fairly predictable manner but very very well executed. The bright tones and effects feel well suited to the worlds and characters it represents and while the typography is quite retrained it probably makes a lot of sense when placed below such logo-marks.
It’s a lot more diverse and flexible than their previous identity but definitely a product of now.
Not really sure on this one. Ita different in a way. Sort of feels like the 3D Xmen logo did but without the framing to separate it from the page. Not sure I like the colors per cover either. Might have to see it on a shelf because it sort of seems clever but at the same time seems to disassociate each cover from the others a little. When I look for IDW, I look for their white or sometimes black lettering, Boom and Marvel use their names with some design which this does in a way but it seems sort of seems less prominent then the other comic logos. Regardless of what else they do they do have to look better on the shelf against everyone else. This might still work though. Just not sure yet.
The color key for each caracter is a nice touch, but the logo doesn’t catch my eye.
It seems incomplete or unfinished.
Moving Brands wrote a very interesting review here: http://www.movingbrands.com/?p=9226
HI Richard! Thanks for mentioning me! I hope i can help in future.