Logo & Branding: Briggs & Cole

Briggs & Cole is a Glasgow based art and design partnership that specialises in the creation of ‘statement’ products for interior settings. The company commisioned independent identity design agency Effektive to resolve their unique, practical and simple approach to high quality design.

“Briggs & Cole are an innovative Glasgow based product/design/art partnership. Working a lot with metal/glass and interesting finishes to create interesting design products such as tables, glassware and wall art installations. We are working on their primary identity as well as a monogram which will be laser etched, stamped, embossed into their products. We are currently working on the various print materials and packaging as well as a new online shop.”

- Taken from the Effektive website.

I love the intricate typographic detail and layout of the roundel and its technical cross sectional quality delivered through consistent line-weights and geometric character construction. The ampersand functions well as a centre point (through its circular lower half and diagonal intersection) enhancing the sense of geometry and emphasising a measured and knowledgable approach to design. It’s clean and clear with a nice balance of internal space and while the horizontal layout loses some of the roundels relevance it adds flexibility and breadth to the identity. The embossing tool works really well with the line and typographic execution of the logo-mark especially across the uncoated and unbleached substrate delivering a great sense of simplicity, practicality and functionality. The gold foil sticker feels a bit superfluous and slightly contradictory but actually manages to deliver an interesting contrast against the utility of the other materials and accentuating the aspect of high quality with a bold seal of approval. The ink and stamp aesthetic gives the brand an important handcrafted sensibility that balances out what might be perceived as stark and impersonal functionality.

Visit the BP&O Logo Gallery for a glossary of all the identities reviewed on BP&O.