Logo and Branding: Born Builders

Born Builders is a London and Warrnambool (Australia) based build management, renovation and carpentry service provider. The company’s new identity, created by independent design agency The Drop Studio, draws together the brand’s collaborative and integrated approach and an honest and reliable business manner through a simple monogrammatic sans-serif logo-mark and single colour print and uncoated material treatment.

“Our business was created in order to meet a demand for reliable, professional, honest and experienced design and build services in an industry that often fails to deliver. From renovations, to building a new home, we use only the most experienced and reliable partners to ensure that each project is delivered with the minimum of stress, on time and on budget.”

- Taken from the Born Builders website

The logo-mark is an incredibly simple idea that neatly captures the aspirations of moving onwards and upwards through a stacked and structural composition while collaboration and partnership is represented through the integration of the two ‘B’ letter-forms. The heavy and consistent line weight of the sans-serif typographical construction introduces the aspects of practicality and reliability but is appropriately countered by its final resolution as a monogram, a classic representation of personal service. For me there is also an underlying sense of maternity in the bowls of the B that relates back to the name and perhaps gives it a more accessible sensibility softening the geometry and floor-plan like aesthetic of the collateral layouts. A black on white and white on black mix across the stationary gives the identity an elemental and contemporary edge that, alongside an uncoated substrate is reflective of fundamental building materials and an honest, trustworthy business practice.

Visit the BP&O Logo Gallery for a chronological guide to all the identities reviewed on BP&O.

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Richard Baird Richard is a British freelance designer and writer who specialises in the development of logos, branding and packaging. He has written for Brand New and Design Week, is an editor for The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival. Follow:     |     Twitter     |     Facebook     |     Portfolio     |     Contact