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Central Magazine designed by Leon Jorge

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Central Magazine is a Spanish based art, design, fashion and pop culture print and digital magazine. Their identity, designed by freelance graphic designer Leon Jorge, mixes a bold sans serif logo-type, an uncoated material choice and stamp based print treatment to capture the craft and the grounded, homespun themes of the publication.

Logo for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

The logo-type, constructed from an all caps, broadly spaced humanist sans-serif, is a really simple but well executed that along with a modernist grid based letterhead layout, appears formal and professional. These sensibilities are juxtaposed alongside a non-format, hand-stamped approach to the business cards mixing the professionalism of the logotype with a subtle, individual and hand finished character. The mixed-fibre uncoated substrate has a tactile, craft and elemental quality that, like the stamp aesthetic, links business and good journalism with a personal, honest and a down-to-earth straightforwardness. A heavy black background and fine line borders of the editorial work introduces a subtle high-fashion sensibility that adds further depth to a simple but solid visual identity.

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

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Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Business cards for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Website for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Website for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

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