New Packaging: La Main Bagel Co.Posted: June 6, 2012
La Main Bagel Co. is a store, located in Montreal’s St-Laurent district, that specialises in the hand-made and wood-fired Montreal-bagel. Independent graphic designer Ugo Varin was commissioned to develop the brand’s packaging, cleverly contrasting the fine detail of a vintage map and the bold, solid fill and craft aesthetic of a sticker to resolve the handmade nature of the bagels and the stores historic location, traditions and convergence of cultures.
“If you know Montreal, you know this legendary St-Laurent street called “La Main”, which historically divided the French and English communities. At the heart of this meeting is a Jewish community that has contributed significantly to the food particularities of Montreal. Besides the famous smoked meat, bagels are unquestionably an invention that exceeds Montreal borders. It consists of a revisited brand of this almost legendary institution.”
- Taken from Ugo Varin’s Behance portfolio
Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.