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Hotel Daniel designed by Moodley

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Logo designed by Moodley for Vienna and Graz based luxury hotel Daniel

Daniel is a hotel located in the Austrian cities of Vienna and Graz with a smart, urban, luxury proposition and a history dating back to 1886. Daniel’s visual identity, designed by brand specialist Moodley, reflects the contemporary simplicity, high quality, personal service and heritage of the brand through a stamp based logo-mark, plenty of white space and subtle texture.

“Simplicity instead of flamboyant excess and fresh ideas instead of awkward hospitality. The hotel’s owner, Florian Weitzer, calls it “Urban Stay / Smart Luxury” – perfectly tailored to the needs of the modern traveller. “Smart Luxury” doesn’t force anything on you, instead it offers possibilities and inspiration. This also applies to the design of the entire hotel, which is the polar opposite of heavy and sedate. And this is what is called stylish reduction in corporate design. There’s no “just pretend” but rather “be yourself”. Simple black and white with a personal touch.”

- Moodley

The contemporary combination of tall uppercase sans serif letter-forms, roundel, stamp execution and a mix of type and line weights is a familiar aesthetic but one applied with meticulous consistency across a broad collateral line-up with a distinctive linen freshness, lightness and restraint. The subtle embossed texture of the uncoated substrates alongside a tan leather introduce a nice sense of fine detail and classic luxury while the stamp treatment keeps it personal and neatly draws in, through its traditional seal like construction, a subtle reference to the heritage of the brand.

Logo and exterior signage designed by Moodley for Vienna and Graz based luxury hotel Daniel

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Logo and interior signage designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and exterior signage designed by Moodley for Vienna and Graz based luxury hotel Daniel

Lobby logo and exterior signage designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo variations designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo variations designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and print with leather material detail designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and embossed leather detail designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and stationery designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and stationery designed by Moodley for Vienna and Graz based luxury hotel Daniel

Tags designed by Moodley for Vienna and Graz based luxury hotel Daniel

Signs designed by Moodley for Vienna and Graz based luxury hotel Daniel

Draw string bag with screen printed logo detail designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and sticker designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and print with black and white photography designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and print with photography designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and print with emboss surface texture designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and print designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and print designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and print designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and bag designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and print with illustrative detail designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and breakfast menu designed by Moodley for Vienna and Graz based luxury hotel Daniel

Logo and print across leather designed by Moodley for Vienna and Graz based luxury hotel Daniel

Exterior signage designed by Moodley for Vienna and Graz based luxury hotel Daniel

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  • http://wwww.bpando.org/ Richard Baird

    I’ve personally experienced the brand identity within the context of the hotel environment and it’s impressive.