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Delikatess Chips by Silver

Opinion by Richard Baird Posted 19 September 2012

Packaging with tinted brick wall photographic detail designed by Silver for Swedish retailer ICA's new four flavour snack range Delikatess Chips

As part of a wider, multi-product rebrand and packaging exercise, Stockholm-based design agency Silver developed the name, visual identity and pack solution for Delikatess Chips, a new four flavour, own brand range of crisps from Swedish retailer ICA, one of Northern Europe’s leading retail companies.

Based around the organic and geometric juxtaposition of a weathered brickwall and poster concept, featuring tall heavy type, a limited colour palette and simple line detail, the design manages to communicate a sense of hearty flavour and decent crunch with a slightly rustic, traditional and down-to-earth undertone. A contemporary and high quality matt varnish follows the current gourmet snack trend alongside a more conventional series of tints which reinforce flavour from a distance. The typesetting is not perfect but the tall character choice is stacked well and deliver a vertical contrast to the horizontal movement of the bricks.

Packaging with tinted brick wall photographic detail designed by Silver for Swedish retailer ICA's new four flavour snack range Delikatess Chips