Logo and Branding: Les Orenetes

Les Orenetes is a fashion boutique located in Torredembarra, a small town in the Catalonia region of Spain. The boutique’s identity, created by visual communication and graphic design studio Mucho, is a lovely mix of light, geometric single line weight typography and monogram with subtle flourishes and a rich mix of hand-drawn illustrative, calligraphic and watercolour detail.

The logo-type’s combination of square, unilateral serifs and ball terminals, broadly spaced characters and a monochromatic colour palette deliver an interesting juxtaposition of classic and contemporary cues, an underlying sense of high fashion and a simplicity that appears appropriately reflective of both the practical and statement nature of modern clothing. In contrast the hand drawn water coloured illustrative detail offers an organic, energetic and spontaneity while also introducing the themes of craft and creativity through a nice mix of tone and texture, bound together by a circular composition reflective of the monogram. The calligraphic ornithological footprints add a slightly playful sensibility across the tags while the many strokes of the feather works well as a visual metaphor for the fine thread work, weave and natural high quality of premium fabrics.

Visit the BP&O Logo Gallery for a chronological guide to all the identities reviewed on BP&O.

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Richard Baird Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival. Follow:     |     Twitter     |     Facebook     |     Portfolio     |     Contact