Logo and Branding: Christopher Elliott

Christopher Elliott is an Australian interior designer based in Melbourne with a modern luxurious and clean architectural style. His new visual identity, created by Studio Brave, neatly unifies the practicality and functionality expected of contemporary architectural spaces and the fine detailing and high quality of the fabrics and furniture that fill these, through the juxtaposition of the tall and light, geometric, uppercase and reductionist forms of a mono-spaced logo-type, plenty of space and grid-based layout of the website alongside the very classic sensibilities of a tactile, letter-pressed, cream, uncoated substrate, gold metallic spot colour and gilded edges of Christopher’s business card.

“Christopher Elliott approached us at time when his interior design profile was making waves in the industry as an emerging talent. With recognition growing, the time was right to establish a distinctively identity, both bold and restrained, reflective of his core principles.”

“We began with a brand workshop to define the unique attributes of the practice. A theme that emerged was that of ‘harmonious contrasts’. While Ironic in essence, they are characteristics which differentiate Chris’s style. The meticulously crafted identity combined juxtapositions of subtle and bold elements, and marriages of nature and geometry.”

- Taken from the Studio Brave website

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Richard Baird Richard is a British freelance designer and writer who specialises in the development of logos, branding and packaging. He has written for Brand New and Design Week, is an editor for The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival. Follow:     |     Twitter     |     Facebook     |     Portfolio     |     Contact