Design agency Essen have recently completed a packaging and rebranding project for Tangent Garment Care, a Stockholm-based company committed to the development of organic garment and shoe care products that aim to ensure longevity. Their design solution – a simple, utilitarian, monochromatic typographical approach – delivers a sense of information purity through the rejection of superfluous language or superficial graphic detail and choosing to divide content only by the uppercase and lowercase typesetting of a neutral sans-serif. A subtle combination that works well to convey a collective brand practicality and researched effectiveness, and the open and honest use of natural ingredients in each product—appropriately placed at the centre of each label.