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Reviews, news & opinion from designer Richard Baird on the latest brand identity and packaging design work from around the world.




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TANGENTGC designed by Essen

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Packaging for Swedish organic garment and shoe care brand TANGENTGC designed by Essen

Design agency Essen have recently completed a packaging and rebranding project for TANGENTGC, a Stockholm-based company committed to the development of organic garment and shoe care products that aim to ensure longevity. Their design solution – a simple, utilitarian, monochromatic typographical approach – delivers a sense of information purity through the rejection of superfluous language or superficial graphic detail and choosing to divide content only by the uppercase and lowercase typesetting of a neutral sans-serif. A subtle combination that works quite well to convey a collective brand practicality and researched effectiveness, and the open and honest use of natural ingredients in each product – appropriately placed at the centre of each label.

Logo for Swedish organic garment and shoe care brand TANGENTGC designed by Essen

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Packaging for Swedish organic garment and shoe care brand TANGENTGC designed by Essen

Logo for Swedish organic garment and shoe care brand TANGENTGC designed by Essen

Packaging for Swedish organic garment and shoe care brand TANGENTGC designed by Essen

Packaging for Swedish organic garment and shoe care brand TANGENTGC designed by Essen

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