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Apolosophy designed by BVD

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Logotype and packaging designed by BVD for Swedish cosmetic brand Apolosophy

Based around their phi­los­o­phy of health and well-being, Swedish drug store chain Apotek Hjärtat have recently developed Apolosophy, a new, carefully formulated cosmetic line that includes products from the skin and hair care, makeup and sunscreen categories.

The range’s visual identity and packaging solution, created to be perceived as tactile, timeless and trustworthy by design agency BVD, unites the on-trend accessibility of a near consistent single line weight, soft curves, rounded terminals, all lower-case and well spaced letter-forms and a simple repetition of form through the ‘a’, ‘o’ and ‘p’, with the classic sensibilities of a black and white colour palette, the quality of a matt surface texture and the restraint of a logo-type only solution across the packaging. The result, while pared-down, really emphasises, compliments and unites the colours and textures of the products with a subtle utility often associated with professional grade cosmetics.

Sans-serif logotype designed by BVD for Swedish cosmetic brand Apolosophy

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Logotype and packaging designed by BVD for Swedish cosmetic brand Apolosophy

Logotype and packaging designed by BVD for Swedish cosmetic brand Apolosophy

Logotype and packaging designed by BVD for Swedish cosmetic brand Apolosophy

Logotype and packaging designed by BVD for Swedish cosmetic brand Apolosophy

Apolosophy Man added Updated 16/09/14

Logotype and packaging designed by BVD for Swedish cosmetic brand Apolosophy

Logotype and packaging designed by BVD for Swedish cosmetic brand Apolosophy

Logotype and packaging designed by BVD for Swedish cosmetic brand Apolosophy

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  • Tfayemoon

    Does anyone know where to buy this new makeup line? It seems that it has not hit america yet or and online store.