New Packaging and Branding: WinecastPosted: August 22, 2013
Winecast is a Dutch ‘online wine-tasting’, curation and delivery service that takes the likes, dislikes and habits of subscribers and provides them with a personalised and customisable collection of six wines that are then sent out each month.
Winecast’s brand identity, which consists of a logo-type, packaging, stationery and website solution developed by multidisciplinary design agency Anagrama, draws on the unbleached boards and papers of the postal service, the perforations and rippled edges of postage stamps, the efficiency of a sans-serif, and the contemporary on-trend sensibilities of a single line weight logo-mark and unites them as die cut stickers, stamps and screen prints across the uncoated surfaces of the wine boxes.
These utilitarian cues are intelligently juxtaposed alongside the detail and flourish of an old style serif logo-type to add a more conventional but clearly communicative sense of heritage and high quality to the wine’s mail-ordered convenience and its modern, algorithmic selection.
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Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.