New Packaging: AllsortsPosted: September 12, 2013
Lovely new packaging design by Helsinki based studio Bond for liquorish confectionery brand Allsorts that brings the “distinctive shapes and colours of the liquorice into the forefront of the design” with simple, iconic geometric illustrative detail and a bright colour palette, enhanced by the black background of a card box structural solution. An approach described by Bond as resulting in a “bold and playful packaging design that allows consumers to easily identify the different varieties.”
More work from design agency Bond:
Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.