BPO


Adrián Key designed by Face

Logo and duplex business card with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián Key

Adrián Key is a San Pedro based architecture firm and architect working with the rich and famous from “one of the most exclusive corners of northern Mexico”. Design agency Face Creative developed a new visual identity for the firm with a “clean, simple aesthetic with bold and modern touches, an icon that cleverly encases the name of the brand in its design, and a collection of stationery that reflects the brand’s focus on material and layout excellence”.

Face’s solution takes the bold and efficient qualities of a sans-serif logotype, a choice typically utilised within the industry, and gives it a distinctive and unusual high rise sensibility in its vertical orientation – an approach that continues to resonate through the stacked and portrait layout of the collateral. Executed with the high tactile quality of a raised thermographic ink, the shine of a silver foil print finish and set across the cool concrete grey and fine fabric-like detail of the duplex business card and folder, the visual identity feels communicatively multi-faceted, managing to neatly resolve Adrián Key’s modernistic philosophies and keen eye for material quality.

Follow BP&O:
RSS
Facebook
Twitter

Logo and duplex business card with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián Key Duplex business card with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián Key Duplex business card with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián Key Logo and folder with thermographic ink detail designed by Face Creative for MX architecture firm and architect Adrián Key Logo and letterhead with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián Key Logo and stationery with thermographic ink detail designed by Face Creative for MX architecture firm and architect Adrián Key Logo and duplex business card with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián Key

Logo and letterhead with thermographic ink detail designed by Face Creative for MX architecture firm and architect Adrián Key

Logo and stationery with thermographic ink detail designed by Face Creative for MX architecture firm and architect Adrián Key

Logo and folder with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián Key

More brand identity work by Face:

Logo - Motion Music  Logo - Size  Logo - Mal de Mar


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.