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Adrián Key by Face

Opinion by Richard Baird Posted 10 September 2013

Logo and duplex business card with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián Key

Adrián Key is a San Pedro based architecture firm and architect working with the rich and famous from “one of the most exclusive corners of northern Mexico”. Design agency Face Creative developed a new visual identity for the firm with a “clean, simple aesthetic with bold and modern touches, an icon that cleverly encases the name of the brand in its design, and a collection of stationery that reflects the brand’s focus on material and layout excellence”.

Face’s solution takes the bold and efficient qualities of a sans-serif logotype, a choice typically utilised within the industry, and gives it a distinctive and unusual high rise sensibility in its vertical orientation – an approach that continues to resonate through the stacked and portrait layout of the collateral. Executed with the high tactile quality of a raised thermographic ink, the shine of a silver foil print finish and set across the cool concrete grey and fine fabric-like detail of the duplex business card and folder, the visual identity feels communicatively multi-faceted, managing to neatly resolve Adrián Key’s modernistic philosophies and keen eye for material quality.

Logo and duplex business card with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián KeyDuplex business card with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián KeyDuplex business card with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián KeyLogo and folder with thermographic ink detail designed by Face Creative for MX architecture firm and architect Adrián KeyLogo and letterhead with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián KeyLogo and stationery with thermographic ink detail designed by Face Creative for MX architecture firm and architect Adrián KeyLogo and duplex business card with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián Key Logo and letterhead with thermographic ink detail designed by Face Creative for MX architecture firm and architect Adrián Key Logo and stationery with thermographic ink detail designed by Face Creative for MX architecture firm and architect Adrián Key Logo and folder with thermographic ink and silver foil detail designed by Face Creative for MX architecture firm and architect Adrián Key