Grid


BP&O

Branding, Packaging & Opinion

Reviews, news & opinion from designer Richard Baird on the latest brand identity and packaging design work from around the world.




wordpress visitors

Luna Burger designed by Slagle Design

Facebook21Twitter18Google+4StumbleUpon0

Packaging with illustrative detail for organic veggie and vegan burger range Luna Burger created by Slagle Design

Luna Burger is US company producing vegan and veggie burgers using locally-sourced organic ingredients which are then sold from the freezer section of grocery and whole food stores as well as local cafes and restaurants. With the client specifying a plant based direction, Jeremy Slagle of Slagle Design developed a new visual identity and packaging treatment that contrasts an uncoated and unbleached material choice with a bright white sleeve that enhances the bright but natural colour and fine texture of the illustrative work.

“Authentic ingredients,  grown just down the road, make for good burgers.  These organic and sustainably-grown vegetables and grains are hand-crafted into veggie burgers that have a sense of place. Luna Burger is connected to our Ohio community and is helping to grow a vibrant local food economy, creating relationships between farmers and eaters as we go.”

- Luna Burger

The natural qualities of the ingredients and hand made nature of the patties are well conveyed through the texture of stamp-like print finish. These give a clear crafted quality to the more contemporary, consistent quality, almost geometric approach and outward energy of the fruit and veg renderings. This juxtaposition of local craft and contemporary quality also resonates through the elemental forms and stencil cut utility of the logotype and the more agricultural sensibilities of a slab-serif.

The result infuses the category with a lively and modern sensibilities that move it away from the previously stagnant conventions of the industry without compromising its natural, organic and regional roots.

Follow BP&O:
RSS
Facebook
Twitter

Packaging with illustrative detail for organic veggie and vegan burger range Luna Burger created by Slagle Design

Packaging with illustrative detail for organic veggie and vegan burger range Luna Burger created by Slagle Design

Packaging with illustrative detail for organic veggie and vegan burger range Luna Burger created by Slagle Design

Packaging with illustrative detail for organic veggie and vegan burger range Luna Burger created by Slagle Design

Packaging with illustrative detail for organic veggie and vegan burger range Luna Burger created by Slagle Design

Packaging with illustrative detail for organic veggie and vegan burger range Luna Burger created by Slagle Design

If you liked this then you may also like:

Packaging - Stoats Porridge  Packaging - Higher Living  Packaging - Living Earth



Facebook21Twitter18Google+4StumbleUpon0

  • jml_bryant

    As always — nice work Jeremy!

  • Rocky Roark

    Very big fan of the illustrations on the packaging! – Great work!

  • Raluca Beldiman

    is it just me or this logo looks like a razor blade even more with this typeface?

    • http://wwww.bpando.org/ Richard Baird

      Perhaps, but it’s very subtle, I didn’t really see it until you mentioned it.