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Odmé designed by Two Times Elliott

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Condensed serif logotype designed by Two Times Elliott for Paris accessory brand Odmé

Design studio Two Times Elliott have just published their recent brand identity work for Odmé, a Paris fashion brand that creates handcrafted, elegant and timeless accessories with understated and urban sensibilities.

The studio’s solution—which includes a logo, logotype, website and collateral—plays very well to the luxury and crafted conventions of the industry and the urban qualities of the brand through the expense of what looks like a black foil letterpress business card,  the responsivity of a website that mixes street photography with decay and graffiti, plenty of space and a bold secondary serif, and the restraint and perceived exclusivity of a blind deboss leather tag.

These finishes are given distinction and unique character through a logotype built from tightly spaced and condensed letterforms with a nice contrast of fine and heavy strokes, classic serif detail, a centre line that creates a nice sense of balance, and a very unusual height.

The result appropriately leverages familiar, high quality and classic high fashion cues and give these a very distinctive typographical twist that works well to convey bold style, fine detail, classic design influences but with a subtle contemporary creativity.

Logo and letterpress business card designed by Two Times Elliott for Paris accessory brand Odmé

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Logo designed by Two Times Elliott for Paris accessory brand Odmé

Logo and blind debossed leather tag designed by Two Times Elliott for Paris accessory brand Odmé

Debossed leather logo detail designed by Two Times Elliott for Paris accessory brand Odmé

Deboss plate designed by Two Times Elliott for Paris accessory brand Odmé Logo and responsive wbsite designed by Two Times Elliott for Paris accessory brand Odmé Logo and responsive wbsite designed by Two Times Elliott for Paris accessory brand Odmé Logo and responsive wbsite designed by Two Times Elliott for Paris accessory brand Odmé

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  • Ciprian Robu

    unusual x height? isn’t it a cap high?

    • http://wwww.bpando.org/ Richard Baird

      Nope, I’m referring to the centre bar of the ‘E’ and the centre junction of the ‘M’. Rather than being low or centred they’re quite high (as if the lower half of the logotype was pulled from a printer and then left to complete the final portion) which makes for quite a distinctive and unusual detail in relation to the height of the characters.