New Logo and Branding: OdméPosted: October 16, 2013
Design studio Two Times Elliott have just published their recent brand identity work for Odmé, a Paris fashion brand that creates handcrafted, elegant and timeless accessories with understated and urban sensibilities.
The studio’s solution - which includes a logo, logotype, website and collateral – plays well to the luxury and crafted conventions of the industry and the urban qualities of the brand through the expense of what looks like a black foil letterpress business card, the responsivity of a website that mixes street photography with decay and graffiti, plenty of space and a bold secondary serif, and the restraint and perceived exclusivity of a blind deboss leather tag.
These finishes are given distinction and unique character through a logotype built from tightly spaced and condensed letterforms with a nice contrast of fine and heavy strokes, classic serif detail, a centre line that creates a nice sense of balance, and a very unusual height.
The result appropriately leverages familiar, high quality and classic high fashion cues and give these a very distinctive typographical twist that works well to convey bold style, fine detail, classic design influences but with a subtle contemporary creativity.
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Richard is a British freelance designer and writer who specialises in the development of logos, branding and packaging. He has written for Brand New, Design Week and The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival.