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BP&O

Branding, Packaging & Opinion

Reviews, news & opinion from designer Richard Baird on the latest brand identity and packaging design work from around the world.




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Frederik Laux Photography designed by LSDK

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Stationery designed by LSDK for Frederik Laux Photography

Frederik Laux is an award winning German portrait, fashion, lifestyle and editorial photographer with a client list that includes Alliance and Mercedes-benz. His new visual identity, developed by Stuttgart based design agency LSDK, takes a competently spaced but generic condensed, sans-serif logotype and executes it as a redacted three-line mark  die cut by hand across a print solution that mixes the cool and dark greys of uncoated unbleached boards, a pastel green paper, bright fluorescent stickers that cut diagonally through the stationery, the quality and authoritative weight of a letterpress business card with hand painted edges and the unusual detail of a portfolio case with a strap made from bike inner tubes.

Although I am not sure I completely understand the redacted qualities of the logo-mark – perhaps it alludes to the idea that images have a communicative value that far exceeds those of words, rendering them void – the result is an interesting contrast of urban utility, contemporary energy and the subtle craft cues and individuality introduced through the production methods of the stationery.

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Stationery designed by LSDK for Frederik Laux Photography

Letterhead with hand die cut detail designed by LSDK for Frederik Laux Photography

Letterhead with hand die cut detail designed by LSDK for Frederik Laux Photography

Business cards with hand painted edge detail designed by LSDK for Frederik Laux Photography

Uncoated, unbleached folder with hand die cut detail designed by LSDK for Frederik Laux Photography

Uncoated, unbleached folder with die cut and fluorescent sticker detail designed by LSDK for Frederik Laux Photography

Uncoated, unbleached folder with fluorescent sticker detail designed by LSDK for Frederik Laux Photography

Photography folder with fluorescent sticker detail designed by LSDK for Frederik Laux Photography

Notebook with fluorescent sticker detail and bike inner tube strap designed by LSDK for Frederik Laux Photography

Notebook with fluorescent sticker detail designed by LSDK for Frederik Laux Photography

Book designed by LSDK for Frederik Laux Photography

Book designed by LSDK for Frederik Laux Photography

Book designed by LSDK for Frederik Laux Photography

Book designed by LSDK for Frederik Laux Photography

Website designed by LSDK for Frederik Laux Photography

Website designed by LSDK for Frederik Laux Photography

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  • http://www.owenjonesdesign.com Owen Jones

    That’s really nice. Love the die-cut machine.

    • http://wwww.bpando.org/ Richard Baird

      Every studio should have one!

  • jackmuldowney

    This is beautiful. Love to see printed portfolios/cases still – we need more of ‘em!

  • ATOMICvibe

    Rich, your interpretation of the deeper meaning behind the redacted 3-line mark is as good as any, but I personally don’t see it as much more than an interesting monogram approach. When seen by itself, it’s left open to interpretation, but when paired with his name, it’s clear that the lines are the crossbars from the F and the L of “Frederik Laux.”

    • http://wwww.bpando.org/ Richard Baird

      Sure, your interpretation makes a lot more sense. Sometimes I can miss the blindingly obvious sometimes, glad you picked me up on this one.

      Thanks for taking the time to comment, haven’t seen much of you on-line recently. Hope you’re keeping well and busy.

  • Nadia

    I would love to know where to get a die cutting machine like this!