Grid


BP&O

Branding, Packaging & Opinion

Reviews, news & opinion from designer Richard Baird on the latest brand identity and packaging design work from around the world.




wordpress visitors

Candela designed by RoAndCo

Facebook20Twitter22Google+0StumbleUpon1

Logo designed by RoAndCo for footwear and fashion brand Candela

Candela is a women’s footwear and ready-to-wear line created by Gabriela Perezutti. Influenced in part by her childhood spent on a horse ranch in Uruguay, the collection embodies Gabi’s soft femininity, adventurous gaucho spirit and South American roots. We [RoAndCo] conveyed this spirit throughout all iterations of the company’s branding—from business cards and lookbooks to art direction and campaigns—through elements like a swooping gold logo and lush leather packaging.”

- RoAndCo

It is not often I publish logotypes that take this approach, it is a difficult thing to get right, but the loops and ligatures, flourishes and serifs of this particular piece are well resolved and rendered with an enthusiasm and elegance that feels appropriate for a collection that is described as both feminine and adventurous. This duality continues in RoandCo’s combination of tan leather and bright red fabric choices, a gold and white foil print finish, and the use of a typewriter font detail on the folder spine, what could be describe as the utilitarian antithesis of the logotype’s embellishments and adds a subtle functionality amongst all the fashion cues. The result appears as a distinctive mix of classic and contemporary detail, texture and colour

Logotype, stationery and tan leather packaging for footwear and fashion brand Candela designed by RoAndCo

Follow BP&O:
RSS
Facebook
Twitter

Logotype and stationery with gold block foil detail designed by RoAndCo for footwear and fashion brand Candela

Logotype and packaging with gold block foil detail designed by RoAndCo for footwear and fashion brand Candela

Leather lookbook with gold block foil detail designed by RoAndCo for footwear and fashion brand Candela

Leather lookbook designed by RoAndCo for footwear and fashion brand Candela

Logotype and tan leather and red fabric book packaging for footwear brand Candela designed by RoAndCo

Tan leather and red fabric book packaging for footwear brand Candela designed by RoAndCo

Logo - Minna Palmqvist  Logo - Odmé  Logo - Mi&Mall



Facebook20Twitter22Google+0StumbleUpon1

  • Shaughn_McGurk

    BP&O! A welcome return to my inbox. Very happy that posts are now appearing in my email stream and not just on my facebook wall. I was really missing my daily dose of graphic inspiration and intelligent comment. Now I just need to find the time to delve through the posts that I’ve missed. Great to hear from you again Richard – and nice to see some flourishes and swashes on the typography for a change. All the best, Shaughn

    • http://wwww.bpando.org/ Richard Baird

      Hi Shaughn, glad it’s working now, my apologies for the delay. It was such a simple fix I really should’ve been onto it sooner! Facebook have culled the number of people my posts go out to so focusing on more manageable avenues.

  • Nik Read

    Love this, reminds me of that 70′s Erotica logo from a record cover, good stuff!