uBear designed by Hype Type Studio12 February,2014
uBear is a high-end mobile phone, tablet and laptop accessories business located in Los Angeles, California. Their brand identity, recently developed by Hype Type Studio and Mash Creative, included a new logo, stationery, packaging and responsive website solution.
Utilising the industrial sensibilities of a bold crosshatch graphic detail, the functionality of a sans-serif logotype, a bright colour palette, the finish of foils and varnishes and a simple bear icon, the solution effectively infuse familiar technological cues such as fine line weight illustrations with an accessible, high quality, robust and distinctive dimensionality.
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