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uBear designed by Hype Type Studio & Mash Creative

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Packaging designed by Hype Type Studio and Mash Creative for electronics accessories brand U-Bear

uBear is a high-end mobile phone, tablet and laptop accessories business located in Los Angeles, California. Their brand identity, recently developed by  Hype Type Studio and Mash Creative, included a new logo, stationery, packaging and responsive website solution.

Utilising the industrial sensibilities of a bold crosshatch graphic detail, the functionality of a sans-serif logotype, a bright colour palette, the finish of foils and varnishes and a simple bear icon, the solution effectively infuse familiar technological cues such as fine line weight illustrations with an accessible, high quality, robust and distinctive dimensionality.

Packaging designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear

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Logotype designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear

Logo designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear

Packaging designed by Hype Type Studio and Mash Creative for electronics accessories brand U-Bear

Packaging designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear

Packaging designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear

Packaging designed by Hype Type Studio and Mash Creative for electronics accessories brand U-Bear

Stationery designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear

Logo and business card with black foil detail designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear

Logo and business card with black foil detail designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear

Logo and website designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear

Logo and responsive website designed by Hype Type Studio for high end mobile phone, tablet and laptop accessories company U-Bear

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  • Jon Arne Berg

    I’d say this is pretty spot on.