• Jonty

    You make describing graphic design sound like wine tasting, or some other horribly pretentious occupation!

    • Then you misunderstand. The intention of BP&O is to make the design tools used for communication clearer to those new to the industry. It’s an honest and genuine opinion designed to be accessible and as objective as possible.

      • Jonty

        “The intention of BP&O is to make the design tools used for communication clearer to those new to the industry”

        If this is the case then surely it is your duty to carefully read your article or give it a sense check before you hit ‘submit’ as your use of language is baffling. I have read through a few of the posts on your website, and I must admit as someone who (a) works in the design industry and (b) reads things, find most of what you are trying to say very hard to comprehend. Don’t get me wrong, I do understand the spirit of what you are setting out to do, their is good in the idea of intellectualising the creative process to help people understand how these projects take shape, but for one to understand another then surely you must speak clearly rather than embellish.

        I find if you pair this with the somewhat overblown rationals, and strange assumptions. (I am assuming these are your own opinions and not a rational sent from the studios themselves?) If the latter then I apologies, but still remain bewildered by the idea that a foil blocked logo on uncoated paper has some intellectual marriage or deeply thought out raison d’être or the use of debossed type to be anything more than just debossed type, simply a stylistic choice, free from any deeper meaning?

        I don’t work in the ‘graphic design’ industry, but I do understand that to communicate ideas effectively then making people believe is a very important part of this process, so having a narrative or an organising thought can help underpin a brand.

        I just don’t see it as being helpful to anyone to insist that there is a deeper science at play, or try to establish a narrative just for the sake of there being one, especially when its for a small business, start up or the ident for a craft beer company!

        If your stated intention for this blog is to ‘clearly’ inform future generations of designers, then perhaps use this space as an opportunity to interview the designers and ask questions you think will help people to understand the mechanics of the project.

        • Hi Jonty, I appreciate your feedback, and in all honesty you’re not the first person to mention the complexity of my language choice and structure. I assure you each article is written as a genuine opinion and with an enthusiasm for design. With each new post I try to improve my approach and your comment is a reminder to keep opinions tight, however, I also recognise that it’s important to balance the views of one against the views of others, others who have shared a different opinion.

          The suggestion that a foil or an emboss influences perception is not a particularly deep or intellectual idea. There are indeed those that choose finishes purely for an aesthetic reason but there are many others that favour justification, myself included, and believe that papers and print finishes can influence perception.

        • Dan

          Hi Jonty, I’m afraid I have to disagree with you on this one. There are plenty of blogs you can find just to look at some nice images, and I actually find it very refreshing to hear Richard’s in-depth and insightful analysis of the rationale behind the projects. Of course there are plenty of cases where decisions are made purely on aesthetics, but the best projects do marry the processes to the application, which communicates brand values much more completely. I’m a product designer and have worked on several branding and graphic projects, but I’m still assimilating a lot of the theory and technical knowledge so I find this blog very useful – thanks Richard and keep it up.

          • Hi Dan, thanks for chipping in and pleased to read that you find the site useful.

  • Adam Hill

    Do you know what monospace typeface is being used for the body copy? It’s a great compliment to the whole CI.

  • Jonny

    Nice write-up Rich, this is a lovely project too. The block colours work really well and I like how the neon circle corresponds to the accent in the logotype.